TWELV is excited to announce Tokyo-based, photographer Jörgen Axelvall’s new exhibition and book release, Go To Become.
Nike+ 45 Grand: An Intimate Brand Experience
Imagine a space intentionally curated to your fitness needs—complete with skylights, modern architecture, and a bustling event schedule.
Enter Nike+ 45 Grand, a private fitness studio and venue, for Nike Women.
The space, brought to life by Rafael de Cárdenas, Architecture at Large, in partnership with Creative Director Jen Brill, opened its doors in SoHo, New York in April this year. The spot offers its guests expert training and an intimate brand experience, from custom fitness programs to an exclusive peek at new Nike products.
Not to be confused with a retail space, Nike+ 45 Grand was designed by Cárdenas and Brill with the brand in mind. The studios’ and lounges’ natural light, geometric furniture, and minimalism speak to Nike’s spirit for innovation and modernity; the locale will also serve as a meeting destination for Nike’s guests, as well as a place for Nike events.
Take a look at Nike+ 45 Grand in the included photo gallery!
WRITTEN BY: JANE CLAIRE HERVEY
PHOTO CREDIT: BLACK FRAME