Brushing eyes, combing toenails, flossing knees, and buying butts at the supermarket.
"OIDE" - The unique project by Jorgen Axelvall at The Embassy of Sweden in Tokyo
In the first of December 2015, the Embassy of Sweden in Tokyo invites you to the opening of OIDE. OIDE is project by Jorgen Axelvall, the visual artist and photographer from Sweden and the founder of the latest art project OIDE. In this project, Axelvall has evolved over the course of many years and consists of both latest and oldest images with varying subject matter but all are united by the unique method. Axelvall has special way to treat them, and all images are done using Polaroid instant film.
The project and the concept came about what Axelvall’s fascination with details and his passion for abstract imagery. What you see in the finished image is a mere fractional detail of the original Polaroid. OIDE is a Japanese word and expression and translates roughly into “come closer” - as in how a mother would call to her child when she wants to share something important or when she would want to keep her child in a safe and closeness.
Axelvall’s used a unique experiment that brings the viewer closer into the images and see the secrets being revealed once you focus on a detail. There is nothing random about the selected detail. It has been done very carefully in order to find a visually interesting composition and the right aesthetics balance. Moreover, at the same time the final images remain true to the original Polaroid, without any color alterations or digital manipulation.
The most important aspect of this series is Axelvall’s desire to challenge the way we think of photographs. His special techniques to view the image make the feelings and fantasy more important than the real image.
WEBSITE : http://jorgenaxelvall.com/
OIDE Exhibition by Jorgen Axelvall: http://jorgenaxelvall.com/oide.html
WRITTEN BY: NAYLA AL NAIMI
PHOTO CREDIT: JORGEN AXELVALL