Iconic, classic, crisp and blue; Levis 501 jeans are the epitome of American style. They’re easy to wear, comfortable and denim’s simplicity and versatility is loved by everyone. Often imitated never duplicated, Levis jeans are the signature fashion accessory in everyone’s closet. One might wonder how these beautifully made denim delights came to be; in 1853 Levis Strauss arrived in San Francisco and opened a wholesale dry goods business, selling clothing, blankets, handkerchiefs etc, to small general stores throughout the American West.