“Who is Gabrielle?” #GabrielleChanel

May 01, 2017 3:00 PM

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth. “Coco” Gabrielle Chanel always loved to incorporate numbers into the names of her creations, like “2.55” for what will become the ultimate it-bag and “N°5” for her mythic perfume. But when Karl Lagerfeld designed a new bag as tribute to the fashion house’s founder, he did not chose a number, but instead the name “Gabrielle.”

Elegantly named after Coco, Chanel’s Gabrielle bag was introduced during the Spring-Summer 2017 ready-to-wear collection, and the month of April has been cadenced by the releases of the advertising campaign and four short films, all of which are truly A-list eye candy. In approximatively one-minute-long videos starring Kristen Stewart, Cara Delevingne, Caroline de Maigret, and Pharrell Williams, each character embodies a different style of Chanel. There is, however, another presence– the aura of Gabrielle– felt in each of the four movies, which begs the question, “Who is Gabrielle?”

In the first short film, Kristen Stewart dances as if she was inhabited by Gabrielle’s soul. The mystical tension is not released until she stops in front of a glass inscribed with the name of the founder of Chanel, leaving the heroine in a peaceful bliss. This magical atmosphere is depicted in another opus featuring singer Pharrell Williams in an empty concert hall. Here, the star chose to have a little bit of fun by himself, and the placement of the Gabrielle bag confirms its genderless appeal. At the end of the movie, Pharrell witnesses a mysterious apparition, the return of the aura of Gabrielle looking out over her protégés. And in yet another distinct style, the very Parisienne Caroline de Maigret, one of Chanel's ambassadors, stars in a third short film, or “poetic wander” as she describes it. Wandering in black and white in a Haussmannian apartment, we are left to imagine an appointment taking place between Caroline and, of course, Gabrielle. These three short movies leave us with a strange feeling, a striking and perhaps unsettling impression, that the spirit of Coco Chanel was there with us the entire time.

However, the standout of the releases was the second movie, a peculiar rotoscope animation created by Japanese director ShiShi Yamazaki, most known for her character “ShiShi Girl.” In the Chanel collaboration, Yamasaki left her usual character aside in order to bring a new one to life– a cartoon version of Cara Delevingne. The artistic video plays with pop colors and lines that appear and dissolve into shapes, following Cara, a regular face of Chanel, as she rides her skateboard in a dreamlike world, grabbing bags that hang from trees like mysterious fruit of fashion. The Japanese director only hints at Gabrielle’s presence through Cara’s repetitive calling-out of her name. Cara points out, “My character in the animation– I feel like she’s a young, Parisian skater girl who loves bags a lot. So, basically me!” But, the bag’s tangible feeling of belonging does not apply only to Cara, but to anyone with possession of the sublime Gabrielle.

Inspired by the shape of augmented reality glasses, Karl Lagerfeld indeed brought a very modern design to the new bag’s collection. The Gabrielle’s strap is made with a double-chain, interlaced with leather, and the bag also comes in a hobo version, available as a backpack, a large shopper, and a supple purse. With so many interpretations of the bag and different styles to chose from, the answer to “Who is Gabrielle?” seems to be “you!”








related posts

Miu Miu F/W2017 Campaign Starring Kate Moss and the Aboah Sisters

The Miu Miu Girl has always been bolder and sexier than her patrician elder sister, the Prada Girl.

July 25, 2017 2:00 PM  |  Fashion

Just Cavalli F/W2017 Collection

In releasing its latest campaign, Just Cavalli has teamed up with...

July 24, 2017 2:00 PM  |  Fashion

René Caovilla F/W2017 COLLECTION

Italian designer René Caovilla has tapped into a new kind of sensual feminine energy with the launch of...

July 18, 2017 3:00 PM  |  Fashion

Rihanna x Manolo Blahnik Final Collaboration, #SoStoned

For their third and final collaboration, Manolo Blahnik and Rihanna have released the...

July 18, 2017 12:00 PM  |  Fashion

Beau Souci Fashion Story "Beautiful Worries"

BEAU SOUCI FASHION STORY “Beautiful Worries" is now available! 

Check inside for the Full Page Editorial.

July 17, 2017 10:00 AM  |  Fashion
Veronika Brusa, Berenik Creative Director

Berenik Opens Soho Boutique & Talenthouse with Dance

Last week, genderless Swiss fashion label Berenik celebrated the opening of its New York City boutique and Talenthouse at 419 Broome...

July 17, 2017 9:00 AM  |  Fashion

Rei Kawakubo/Comme des Garçons: Art of the In-Between

Rei Kawakubo is one of the most important and influential designers of the past 40 years,” said Andrew Bolton, Head Curator of the Metropolitan Museum of Art’s Costume Institute...

July 05, 2017 3:00 PM  |  Fashion

MIU MIU "ROOM303" BY Alasdair McLellan

By emulating an all familiar, oversaturated photographic aesthetic—those snaps of friends in the club, a family packed in a restaurant booth, an evening traversing the city, or an illuminated sea...

June 27, 2017 3:00 PM  |  Fashion

Nomos Glashütte Aqua Series Watch Collection

Independent German watchmaking house Nomos Glashütte has just released the...

June 26, 2017 11:00 AM  |  Fashion

Roberto Cavalli F/W2017 Campaign Starring Eva Herzigova

With the launch of Roberto Cavalli’s Fall/Winter 2017 campaign comes a bold retelling of the classic Italian love affair.

June 20, 2017 1:16 PM  |  Fashion

3.1 Phillip Lim Fashion Story "3.1"

FASHION STORY “3.1" is now available! 

Check inside for the Full Page Editorial.

June 12, 2017 3:00 PM  |  Fashion


VIDEO STORY “LIFE GOES ON" is now available! 

View the video on the right and check inside for the Full Page Editorial.

June 09, 2017 3:00 PM  |  Fashion

Giuseppe Zanotti F/W2017 Collection “Le Rouge Et Le Noir”

Italian designer Giuseppe Zanotti delivers a refreshing dose of dichotomy with the introduction of his Fall/Winter 2017 campaign.

June 02, 2017 11:00 AM  |  Fashion

Louis Vuitton x Jeff Koons: The Power of Icons

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world.

May 30, 2017 3:00 PM  |  Fashion

“Who is Gabrielle?” #GabrielleChanel

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth.

May 01, 2017 3:00 PM  |  Fashion


Fashion meets design in the conceptual Nendo x Jil Sander Capsule Collection debuting during Milan Design Week.

April 26, 2017 2:00 PM  |  Fashion



Check inside for the Full Page Editorial.

April 24, 2017 2:00 PM  |  Fashion

Tiffany & Co. New HardWear Collection with Lady Gaga

Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series.  The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning...

April 21, 2017 3:00 PM  |  Fashion


Interview / Fashion Story

"CLAIRE DE REGGE" is now available!

Check inside for the full page of editorial

April 20, 2017 2:00 PM  |  Fashion


The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.

April 17, 2017 1:00 PM  |  Fashion


FASHION STORY “CORY ROBERTS" is now available!

Check inside for the Full Page Editorial.

April 13, 2017 4:00 PM  |  Fashion

Contemporary Luxury Welcomes #TFWGucci

The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...

April 12, 2017 4:00 PM  |  Fashion


FASHION STORY “MY OWN STORY" is now available! 

Check inside for the Full Page Editorial.

March 28, 2017 5:00 PM  |  Fashion


FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion


SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲