All:One, the Skate Brand Promoting Inclusivity

September 28, 2017 11:00 AM

The hyper-connected, instantly gratifying world of social media has given people a platform to express their viewpoints and make their voices heard. While many noble gestures have played out on these platforms, social media has also produced many negative side effects. Instagram has been known to be a breeding ground for narcissistic, self-absorbed caricatures who manufacture false illusions and enviable lifestyles. Some twitter users continue to hide behind their desktops and mobile screens to spew hate, vitriol and even threats. Amid all this data, clutter and images, there's a sense that human decency and empathy are starting to go down the wayside. 

Teenagers and other young millennials have been particularly affected by this phenomenon. One man who took notice was Rodney Smith, skateboarding pioneer and founder of SHUT Skateboards and Zoo York. Distinctively self-aware, Smith understands the many problems facing youth culture today, as well as the sense of elitism in many industries creating narrow-minded outlooks. "In my point of view, everyone wants to feel important in the world. Everyone wants to feel part of a group where they feel that they matter," observes Smith. "I am not above anyone. We should all give and receive the same level of respect as humans, no matter what your role or job."

It is with this mindset that Smith set off to embark on his next project. He partnered with Rob Rodrigues of SURE Skateboards and Jurgen Abergas to form ALL:ONE, a brand whose mission is to raise consciousness for youth culture and help them be more mindful and self-aware. The brand's Truth & Awareness Initiative aims to do just that through video content on their website and social media that will engage and inspire young individuals to have more respect for others and think about the greater good of humanity. Users can purchase ALL:ONE skate apparel and accessories on the e-commerce site, where a portion of proceeds will go to support this initiative. The site features t-shirts, tanks and baseball caps among other things marked with the "flower of life" logo. 

Rodrigues explains why choosing skate products was an appropriate way to tie it in with the brand's values. "It ties into skate culture and its sense of unity. The merchandise is accessible just like the whole range of the skate community is," he says.

"There is a strong sense of camaraderie. People from every walk of life can pick up a skateboard and be a part of our diverse community. Anyone can be a participant," adds Smith. 

In short, ALL:ONE is rooted in skateboard culture's long, rich history and evolution, while never relinquishing its sense of togetherness and inclusivity. The next step for ALL:ONE was opening its doors to the world and making its message heard. A launch event was held in New York City during NYFW: Men's this summer. True to spirit, the crowd was an eclectic mix of people of all ages, ethnicities and sense of style. Set against the Manhattan landscape on a lively rooftop, an optimistic air flowed throughout and seemed to signal a promising start for the label. 

The partners agreed that the event was a wonderful success and the response from their peers in the skating community was very positive. Smith notes that, in the end, it's all about your outlook on life and strong sense of self. "It's very important to be a leader in your own world. Doing this will attract people from all walks of life. Making a deep impact and being self-empowered really goes a long way."

 

 

WRITTEN BY MARIO ABAD

EDITED BY HOLLIS DE LANEY

 

PHOTO CREDIT: SEVENTH HOUSE PR

 

related posts

CHARLOTTE OLYMPIA x BARBIE

British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.

November 07, 2016 2:00 PM  |  Fashion

FASHION STORY "MAO"

FASHION STORY “MAO" is now available!

Check inside for the Full Page Editorial.

November 04, 2016 3:00 PM  |  Fashion

Hermès - La Fabrique de la Soie

« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.

November 03, 2016 2:00 PM  |  Fashion

VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER

Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.

October 31, 2016 4:00 PM  |  Fashion

MOSCHINO S/S2017 READY-TO-WEAR

MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP! 

60+ Charming Cut-Outs for 34 Dolls

 

October 17, 2016 3:00 PM  |  Fashion

FASHION STORY "ESTEE"

FASHION STORY “ESTEE" is now available!

Check inside for the Full Page Editorial.

October 17, 2016 1:00 PM  |  Fashion

MIU MIU PFW S/S2017 READY-TO-WEAR

 

October 14, 2016 4:00 PM  |  Fashion

LOUIS VUITTON PFW S/S2017 READY-TO-WEAR

For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.

October 12, 2016 4:00 PM  |  Fashion

LANVIN PFW S/S2017 READY-TO-WEAR

The Lanvin Spring-Summer 2017 runway presentation marks Bouchra Jarrar’s first show and second collection for the French fashion house, as well as reminds us that her eponymous label has now had...

October 01, 2016 3:00 PM  |  Fashion

SAINT LAURENTS PFW S/S2017 READY-TO-WEAR

The Spring-Summer 2017 Saint Laurent collection was certainly a finger-tapping moment of anticipation for the French luxury house, as well as for the devoted Saint Laurent following that has been...

September 30, 2016 2:00 PM  |  Fashion

CHROME HEARTS FOR THE WEEKEND'S ‘STARBOY’ COVER

After the release of THE WEEKND’s Beauty Behind the Madness, fans are impatiently awaiting his next big move.

September 29, 2016 1:00 PM  |  Fashion

DSQUARED2 FASHION STORY "DSQUARED2"

FASHION STORY “DSQUARED2" is now available!

Check inside for the Full Page Editorial.

September 28, 2016 5:49 PM  |  Fashion

Marc Jacobs NYFW S/S2017 ready-to-wear

At Marc Jacobs, the hemlines keep rising and so do the platforms.

September 27, 2016 11:00 AM  |  Fashion

YIGAL AZROUËL NYFW S/S2017 READY-TO-WEAR

Layers. Embroideries. Details.

September 26, 2016 11:00 AM  |  Fashion

TWELV MAGAZINE NYFW PARTY @M1-5LOUNGE

Find and enjoy more photos on TWELV Facebook

 

September 22, 2016 3:00 PM  |  Fashion

HELMUT LANG FASHION STORY "MY SIDE OF THE STREET"

FASHION STORY “MY SIDE OF THE STREET” is now available!

Check inside for the Full Page Editorial.

September 18, 2016 10:00 AM  |  Fashion

Erin Fetherston NYFW S/S2017 READY-TO-WEAR

The Spring-Summer 2017 collection was a markedly important season for Erin Fetherston, serving not only as her 10th Anniversary New York Fashion Week, but also as her first...

September 16, 2016 12:00 PM  |  Fashion

KENZO WORLD THE NEW FRAGRANCE VIDEO by Spike Jonze

Formed by Creative Directors Carol Lim and Humberto Leon, KENZO Parfums unveils Kenzo World – the first feminine fragrance that “alludes to the force of the third eye and to spiritual protection...

September 15, 2016 3:00 PM  |  Fashion

CHRISTIAN SIRIANO NYFW S/S2017 Ready-to-Wear

An appraisal of the designs from Christian Siriano’s spring 2017 show would deem his work otherworldly.

September 12, 2016 3:00 PM  |  Fashion

Louis Vuitton Unveils New Fragrance Collection "Les Parfums"

The roles we assume each day, whether it’s being a powerful attorney, a fashion editor, or homemaker are all accompanied by their own specifics.

September 01, 2016 4:00 PM  |  Fashion
GUCCI

EYEGASM WORTHY GLASSES TO ACCESSORIZE YOUR B*TCH FACE

UNIQUE SILHOUETTE SUNGLASSES

 

 

August 24, 2016 3:00 PM  |  Fashion

TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning

Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress...

August 18, 2016 2:00 PM  |  Fashion

Lodovico Zordanazzo STORY

Lodovico Zordanazzo is an Italian man with a London soul. Italy is where he was born but London is where he gave birth to his own namesake line of footwear.

August 18, 2016 2:00 PM  |  Fashion

GUCCI F/W2016 CAMPAIGN

Bubbles popping. Bells ringing. Buses honking. Alessandro Michele has done it again with Gucci’s autumn/winter 2016 campaign.

August 15, 2016 2:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲