Hermès - La Fabrique de la Soie

November 03, 2016 2:00 PM

« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré. Along with the iconic Birkin handbag, Hermès' scarves are a symbol of elegance that everyone recognizes with one glance. A woman's heart races with the idea of the beautiful pieces made possible by true savoir-faire.

Over the years Hermès repeatedly brought novelty, originality, and new energy into their scarfs creating Hermès brand's identity along with a rich history.

TWELV presents to you Hermès’ La Fabrique de la Soiea video shot by Craig McDean, that opens the doors of Hermès silk workshops. We follow a young woman playing with meters and meters of silky fabric, enjoying its light touch, feeling its heavenly soft fabric against her skin, wrapping herself in it. A scarf can become a dress, a top, a skirt, or pants. Hermès is known to offer a booklet in their stores showcasing different ways to tie and wear their scarves– how to use it as a head wrap, how to turn it into a casual, beautiful top by simply tying it's ends. The possibilities are seemingly endless. This video is an invitation to have fun and play with Hermès' scarfs. It also offers a history of the brand's designs, much as if we were in a virtual museum, with more than 600 Hermès designs dating back to the early 1900s.

Of course, the brand is not focused on the past, but looking forward to the future as the film highlights Hermès' new designs such as Zenobie Reine de PalmyreCarre en boucles, and an updated version of the Brides de Gala. The latest, originally created in 1957, is a perfect example of how Hermès had always known how to create new designs while never compromising their powerful heritage. A wonderful mix of past and present to create the future.

If you saw something that you liked in the film, then you will be delighted to learn that Hermès has a website dedicated exclusively to Hermès silks where you can purchase all the pieces featured in the video on lamaisondescarres.comBon shopping !

 

 

WRITTEN BY LOUISE GUILLOT

EDITED BY HOLLIS DE LANEY

 

VIDEO CREDIT: HERMES

 

related posts

FASHION STORY "PLAY DEAD"

FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion

CHANEL PFW F/W2017 READY-TO-WEAR

Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.

March 15, 2017 3:00 PM  |  Fashion

FASHION STORY "PLASTIC WOMAN"

FASHION STORY "PLASTIC WOMAN" is now available! 

Check inside for the Full Page Editorial.

March 14, 2017 5:00 PM  |  Fashion

MIU MIU PFW F/W2017 READY-TO-WEAR

On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show.  For the designer’s more spontaneous...

March 14, 2017 3:00 PM  |  Fashion

FASHION STORY "DEN DANSKE PIGE"

FASHION STORY "DEN DANSKE PIGE" is now available! 

Check inside for the Full Page Editorial.

March 13, 2017 4:00 PM  |  Fashion

LOUIS VUITTON PFW F/W2017 READY-TO-WEAR

Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...

March 13, 2017 11:00 AM  |  Fashion

PRADA F/W2017 READY-TO-WEAR

We live in a highly politicized climate, and the fashion world is no exception.

March 10, 2017 2:00 PM  |  Fashion

SAINT LAURENT PFW F/W2017 READY-TO-WEAR

The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.

March 07, 2017 2:00 PM  |  Fashion

JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"

JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!

Check inside for the Full Page Editorial

March 03, 2017 3:00 PM  |  Fashion

GUCCI F/W2017 READY-TO-WEAR

Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...

March 02, 2017 2:00 PM  |  Fashion
Sita Abellan

TWELV MAGAZINE X NYCILT NYFW FW2017 PARTY @THE BOWERY HOTEL

Find and enjoy more photos on BFA and ...

February 13, 2017 2:00 PM  |  Fashion

Kiesza Exclusive Interview / Fashion Story "KIESZA"

Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!

Check inside for the Full Page Editorial

February 13, 2017 2:00 PM  |  Fashion
MIU MIU "SUDDENLY NEXT SUMMER"

Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”

Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.

February 06, 2017 2:00 PM  |  Fashion

Giuseppe Zanotti S/S2017 Collection “Raw Beauty”

The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...

February 01, 2017 11:00 AM  |  Fashion

TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING

Find and enjoy more photos on TWELV Facebook

 

January 20, 2017 2:00 PM  |  Fashion

Dior Lady Art

"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...

January 11, 2017 12:00 PM  |  Fashion

Fashion story "The Golden Child "

FASHION STORY "THE GOLDEN CHILD" is now available! 

Check inside for the Full Page Editorial.

January 04, 2017 4:00 PM  |  Fashion

Chanel 2017 Métiers d’Art Collection

Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.

December 09, 2016 1:00 PM  |  Fashion

FASHION STORY "HAPPY ENDING"

FASHION STORY "HAPPY ENDING" is now available! 

Check inside for the Full Page Editorial.

December 01, 2016 12:00 PM  |  Fashion

Viktor & Rolf Exhibition Opens in Australia

From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...

November 30, 2016 2:00 PM  |  Fashion

BEAUTY STORY "LA STRADA"

BEAUTY STORY “La Strada" is now available! 

Check inside for the Full Page Editorial.

November 28, 2016 2:00 PM  |  Fashion

ICB FASHION STORY "ICB"

FASHION STORY “ICB" is now available! 

Check inside for the Full Page Editorial.

November 21, 2016 2:00 PM  |  Fashion

Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN

Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.

November 17, 2016 2:00 PM  |  Fashion

DKNY FASHION STORY "DAZED KIDS NEW YORK"

 

FASHION STORY “Dazed Kids New York" is now available!

 

Check inside for the Full Page Editorial.

November 08, 2016 1:00 PM  |  Fashion
SITE BY: monocomplex©Marbles & Marbles International Inc.
▲ back to top ▲