FASHION STORY "PLAY DEAD" is now available!
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« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré. Along with the iconic Birkin handbag, Hermès' scarves are a symbol of elegance that everyone recognizes with one glance. A woman's heart races with the idea of the beautiful pieces made possible by true savoir-faire.
Over the years Hermès repeatedly brought novelty, originality, and new energy into their scarfs creating Hermès brand's identity along with a rich history.
TWELV presents to you Hermès’ La Fabrique de la Soie, a video shot by Craig McDean, that opens the doors of Hermès silk workshops. We follow a young woman playing with meters and meters of silky fabric, enjoying its light touch, feeling its heavenly soft fabric against her skin, wrapping herself in it. A scarf can become a dress, a top, a skirt, or pants. Hermès is known to offer a booklet in their stores showcasing different ways to tie and wear their scarves– how to use it as a head wrap, how to turn it into a casual, beautiful top by simply tying it's ends. The possibilities are seemingly endless. This video is an invitation to have fun and play with Hermès' scarfs. It also offers a history of the brand's designs, much as if we were in a virtual museum, with more than 600 Hermès designs dating back to the early 1900s.
Of course, the brand is not focused on the past, but looking forward to the future as the film highlights Hermès' new designs such as Zenobie Reine de Palmyre, Carre en boucles, and an updated version of the Brides de Gala. The latest, originally created in 1957, is a perfect example of how Hermès had always known how to create new designs while never compromising their powerful heritage. A wonderful mix of past and present to create the future.
If you saw something that you liked in the film, then you will be delighted to learn that Hermès has a website dedicated exclusively to Hermès silks where you can purchase all the pieces featured in the video on lamaisondescarres.com. Bon shopping !
WRITTEN BY LOUISE GUILLOT
EDITED BY HOLLIS DE LANEY
VIDEO CREDIT: HERMES