FASHION STORY "PLAY DEAD" is now available!
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Formed by Creative Directors Carol Lim and Humberto Leon, KENZO Parfums unveils Kenzo World – the first feminine fragrance that “alludes to the force of the third eye and to spiritual protection from above.”
Described as both bold and surprising, Kenzo delivered the one-of-a-kind fragrance creation to the extraordinary perfumer himself, Francis Kurkdjian. The inventors went to extreme measures to stir up a variety of genres, styles, and materials – both to please him and the public. Nonetheless, the most extraordinary aspect of Kenzo World is the spirited commercial that follows.
Film director Spike Jonze and choreographer Ryan Heffington teamed up with actress and dancer Margaret Qualley to produce the most playful scene on TV. The demonstration shows Margaret leaving an award ceremony to let loose with unusual dance moves. With shooting beams from her fingers and interacting with a sculpture, she finds herself diving through the KENZO World’s iconic petaled eye.
With a bizarre but lively approach, it certainly will grab your attention to help celebrate a monumental moment for KENZO. The fragrance itself includes a unique blend of peony and jasmine, made to match your floral addiction. The intoxicating scent will always leave you wanting more, as it benefits your soul each spray with a complete shot of energy.
However, the prominent ingredient in this mix is ambroxan crystals. Ambroxan is what gives flowers their alluring quality, powerful enough to draw us into a misty haze with each spritz. From petals to gardens and bouquets, you can smell the sweetness of this fragrance from miles away.
From a third eye perspective, the commercial and revolutionary aspect will certainly be viewed as spectacular.
WRITTEN BY GINA GARGIULO
PHOTO CREDIT: KENZO