McQueen Inspired Dress of 50,000 Gummy Bears

For TWELV Magazine's debut issue, Hissa Igarashi and Sayuri Marakumi created a dress entirely out of gummy bears; paying homage to the late Alexander McQueen.

To create the masterpiece, steel wire was twisted into the shape of the dress and covered with a sheet of vinyl. Then 50,000 gummy bears were painstakingly glued on by hand in a colorful pattern reminiscent of a Chevron rainbow.

Taking three weeks to complete, the final dress was fitted exactly to MAJOR model Jessica Pitti's measurements. And weighing in at approximately 220 pounds, required the strength of three adults to move.

The shoot was held at Splashlight Studios and took 4 to 5 hours to complete.

The result? An incredible nod to a fashion genius that was literally good enough to eat!

For more backstage photos, information on the creation of the dress or to get a quote on the project from creative directorHissa Igarashi, please contact the TWELV pr team at


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