“Who is Gabrielle?” #GabrielleChanel

May 01, 2017 3:00 PM

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth. “Coco” Gabrielle Chanel always loved to incorporate numbers into the names of her creations, like “2.55” for what will become the ultimate it-bag and “N°5” for her mythic perfume. But when Karl Lagerfeld designed a new bag as tribute to the fashion house’s founder, he did not chose a number, but instead the name “Gabrielle.”

Elegantly named after Coco, Chanel’s Gabrielle bag was introduced during the Spring-Summer 2017 ready-to-wear collection, and the month of April has been cadenced by the releases of the advertising campaign and four short films, all of which are truly A-list eye candy. In approximatively one-minute-long videos starring Kristen Stewart, Cara Delevingne, Caroline de Maigret, and Pharrell Williams, each character embodies a different style of Chanel. There is, however, another presence– the aura of Gabrielle– felt in each of the four movies, which begs the question, “Who is Gabrielle?”

In the first short film, Kristen Stewart dances as if she was inhabited by Gabrielle’s soul. The mystical tension is not released until she stops in front of a glass inscribed with the name of the founder of Chanel, leaving the heroine in a peaceful bliss. This magical atmosphere is depicted in another opus featuring singer Pharrell Williams in an empty concert hall. Here, the star chose to have a little bit of fun by himself, and the placement of the Gabrielle bag confirms its genderless appeal. At the end of the movie, Pharrell witnesses a mysterious apparition, the return of the aura of Gabrielle looking out over her protégés. And in yet another distinct style, the very Parisienne Caroline de Maigret, one of Chanel's ambassadors, stars in a third short film, or “poetic wander” as she describes it. Wandering in black and white in a Haussmannian apartment, we are left to imagine an appointment taking place between Caroline and, of course, Gabrielle. These three short movies leave us with a strange feeling, a striking and perhaps unsettling impression, that the spirit of Coco Chanel was there with us the entire time.

However, the standout of the releases was the second movie, a peculiar rotoscope animation created by Japanese director ShiShi Yamazaki, most known for her character “ShiShi Girl.” In the Chanel collaboration, Yamasaki left her usual character aside in order to bring a new one to life– a cartoon version of Cara Delevingne. The artistic video plays with pop colors and lines that appear and dissolve into shapes, following Cara, a regular face of Chanel, as she rides her skateboard in a dreamlike world, grabbing bags that hang from trees like mysterious fruit of fashion. The Japanese director only hints at Gabrielle’s presence through Cara’s repetitive calling-out of her name. Cara points out, “My character in the animation– I feel like she’s a young, Parisian skater girl who loves bags a lot. So, basically me!” But, the bag’s tangible feeling of belonging does not apply only to Cara, but to anyone with possession of the sublime Gabrielle.

Inspired by the shape of augmented reality glasses, Karl Lagerfeld indeed brought a very modern design to the new bag’s collection. The Gabrielle’s strap is made with a double-chain, interlaced with leather, and the bag also comes in a hobo version, available as a backpack, a large shopper, and a supple purse. With so many interpretations of the bag and different styles to chose from, the answer to “Who is Gabrielle?” seems to be “you!”

 

 

WRITTEN BY LOUISE GUILLOT

EDITED BY HOLLIS DE LANEY

 

PHOTO CREDIT: CHANEL

 

related posts

Marc Jacobs holiday gift "school of rock"

With the upcoming holidays upon us, one should look to Marc Jacob’s gift guide for 2020. The overall theme replicates that of the spring summer 2020 runway collection.

November 20, 2019 12:31 AM  |  Fashion

COMME des GARCONS 25th anniversary PARFUMS

This year sees the 25th anniversary of COMME des GARCONS PARFUMS with the original launching in 1994, a huge popularity influx resulted in over 90 scents of both pure creation as well as...
November 19, 2019 11:12 AM  |  Fashion

TWELV Magazine HALLOWEEN PARTY 2019 @PUBLIC HOTEL

There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.

October 16, 2019 12:48 AM  |  Fashion

MIU MIU S/S20 READY-TO-WEAR

Miu Miu’s SS/20 collection creates this sense of freedom, an outlet for you to express yourself throughout.

October 15, 2019 11:48 PM  |  Fashion

CELINE WOMEN'S SUMMER 2020 COLLECTION

Casual wear meets couture, all in the same show! CELINE’s 05 show redefined what a Parisian couture house really looks like nowadays.

October 15, 2019 10:52 PM  |  Fashion

KENTINA NYFW S/S20

The Kentina 2020 show presented by Twelv magazine, hosted an array of designs promoting the denim brand - Okayama.

October 15, 2019 9:29 PM  |  Fashion

ALAIA THE BUTTERFLY COLLECTION

THE BUTTERFLY COLLECTION

September 30, 2019 1:29 AM  |  Fashion

CELINE THE “HAUTE PARFUMERIE” COLLECTION

THE “HAUTE PARFUMERIE” COLLECTION

September 24, 2019 8:32 PM  |  Fashion

TWELV × KENTINA SS 20 NYFW SHOW BACKSTAGE BY DAVID GANNON

Check out TWELV’s backstage photos from KENTINA's New York Fashion Week Spring-Summer 2020 Runway Show in the gallery to the right.

September 18, 2019 12:35 AM  |  Fashion

TWELV MAGAZINE × CLAUDETTE & KENTINA NYFW SS20 PARTY @PUBLIC HOTEL

As the New York Fashion Week came to a close, TWELV hosted a party on September 5th for celebrating to opening of NYFW 2019 and hosting the afterparty for Kentina fashion show.

September 17, 2019 9:01 PM  |  Fashion

EMILIO PUCCI THE DORA BAG

Emilio Pucci’s newest bag, The Dora Bag, for their resort 20 collection is a calf leather rounded piece which see’s raffia effect, colour, embellishment and floral hints used to bring...

September 13, 2019 3:04 AM  |  Fashion

HYKE FASHION STORY "MANTRA OF A NEW YORKER"

FASHION STORY "MANTRA OF A NEW YORKER" is now available! 

Check inside for the Full Page Editorial.

September 11, 2019 6:58 PM  |  Fashion

CELINE FW 2019"THE "16" COLLECTION

The "16" COLLECTION / CELINE Women's Winter 2019 campaign features 70's rocker vibe beauties Lara and Karo, who were photographed in Paris at Les Invalides back in March 2019.

August 31, 2019 9:39 PM  |  Fashion

TWELV MAGAZINE SUMMER PARTY@THE CROWN NYC 50 BOWERY

We had TWELV Summer party at THE CROWN NYC 50 BOWERY. TWELV Summer party was very successful with our special hosts and DJs.

August 20, 2019 8:18 PM  |  Fashion

CELINE TRIOMPHE CANVAS COLLECTION


THE TRIOMPHE CANVAS  

August 20, 2019 8:00 PM  |  Fashion

BALENCIAGA WINTER 2019

BALENCIAGA’s 19 winter campaign see’s Paris as the inspiration.

August 20, 2019 4:28 PM  |  Fashion

TWELV MAGAZINE SUMMER PARTY@PUBLIC HOTEL

As the Men's New York Fashion Week came to a close, TWELV hosted a party on June 26th  for everyone in need of an unwind during this blistering summer.

July 13, 2019 9:41 PM  |  Fashion

BALENCIAGA PHONE HOLDER BAG

BALENCIAGA phone holder bag, first seen in the Winter 19 runway show, launches on July 12th. 


BALENCIAGA made such a cutest bag! Check it out!

July 13, 2019 6:00 PM  |  Fashion

FASHION STORY "STARDUST MEMORIES"

FASHION STORY "STARDUST MEMORIES" is now available! 
 
Check inside for the Full Page Editorial.
June 27, 2019 10:00 AM  |  Fashion

TWELV MAGAZINE SPRING PARTY @PUBLIC ROOF

We had spring fashion party at Public hotel rooftop. Very successful event and all guests enjoy in our amazing night. Check out super cool guests photos by CHAMA.

June 26, 2019 2:37 AM  |  Fashion

DIOR MEN'S SUMMER 2020 COLLECTION

The past of the future, now becoming then.The notion of the relic – The idea of constant evolution, investigation and creation of history – Sits behind every haute couture maison. T...

June 26, 2019 12:37 AM  |  Fashion

FASHION STORY "LA FEMME" by CHAMA

FASHION STORY "LA FEMME" by CHAMA is now available! 
 
Check inside for the Full Page Editorial.
June 25, 2019 8:00 PM  |  Fashion

Swedish Midsummer Party 6/21/19 By Tommy Saleh/ NY Cult

It is officially summer! Well, Midsummer if you ask the Swedes! 

June 25, 2019 7:00 PM  |  Fashion

Raf Simons F/W 2019 Campaign

Raf Simons Fall/ Winter 2019 Campaign 

Check out their newest beautiful campaign shot by Willy Vanderperre and styled by Olivier Rizzo!

 

Photographer: Willy Vanderperre 

June 20, 2019 1:00 PM  |  Fashion

DSQUARED2 FASHION STORY "WONDER WOMEN"

FASHION STORY "WONDER WOMEN" is now available! 
 
Check inside for the Full Page Editorial.
 
June 19, 2019 6:00 PM  |  Fashion

CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"

FASHION STORY "CITIZEN POL" is now available! 
 
Check inside for the Full Page Editorial.
 
April 19, 2019 12:00 PM  |  Fashion

"LESS IS MORE" AG & Blanda | Capsule Collection

The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...

April 11, 2019 8:39 PM  |  Fashion

M·A·C "POWDER KISS CABARET " EVENT

New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection.  Sony Hall, the...

April 11, 2019 11:18 AM  |  Fashion

Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching

The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.

March 20, 2019 4:00 PM  |  Fashion

LOUIS VUITTON HOLIDAY GIFT GUIDE

Louis Vuitton Holiday Gift Guide

Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!

  

SMILE

December 24, 2018 3:00 PM  |  Fashion

Altuzarra Fashion Story "TAKE ME BACK TO PARIS"

ALTUZARRA Fashion Story "TAKE ME BACK TO PARIS " is now available! 
 
Check inside for the Full Page Editorial
December 21, 2018 2:00 PM  |  Fashion

Lagerfeld is Golden A Look at Chanel’s Metiers D’Art

Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...

December 16, 2018 8:00 PM  |  Fashion
Shot by Ryan Kim

TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF

There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.

November 05, 2018 3:00 AM  |  Fashion

PRADA MFW S/S19 READY-TO-WEAR

October 10, 2018 5:00 PM  |  Fashion

DIOR MFW S/S19 READY-TO-WEAR

On the surface, dance and fashion could appear as two distinct forms of art. Closer consideration, however, reveals similarities of monumental magnitude. 
 
September 30, 2018 5:00 PM  |  Fashion

TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage

When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.

September 28, 2018 2:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲