Cool Cat launched its new summer campaign in collaboration with Lost Art. Stylist Hissa Igarashi and photographer Chama brought this collaboration to life and created a compelling campaign.
Apple and Hermès Unveil the Apple Watch Hermès Collection
December 09, 2015 10:00 AM
September 9, 2015 — Apple and Hermès are creating a unique style for apple watch. Hermès has designed an amazing leather bands in distinctive styles. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, designing a luxury look of Apple Watch. “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes
WRITTEN BY: NAYLA AL NAIMI
PHOTO CREDIT: APPLE
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