What sparks would be created between Japanese heritage and California sunshine?
Balmain x H&M – Get Ready for the Balmainnation
June 09, 2015 4:46 PM
It all started about a month ago at the Billboard Music Awards when Olivier Rousteing, creative director of Balmain, announced the brand’s latest collaboration with the global fast fashion chain H&M. Rousteing walked the event’s red carpet accompanied by models Jordan Dunn and Kendall Jenner, who were wearing designs from the collection.
Rousteing says that his main aim as a designer is to speak to his generation. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it," said the designer.
As you may remember, Balmain is not the first brand to cause a stir in the fashion world for teaming up with H&M.Maison Martin Margiela, Stella McCartney and Karl Lagerfeld are among the many designers who have collaborated with the Swedish retailer. And let’s not forget the recent excitement caused by the collaboration between Alexander Wang and the fast fashion brand last year.
Although the collaboration is expected to launch on November 5th, Rousteing has been building excitement around its release on Instagram, especially after he posted a video on his Instagram with the caption “THE WORD IS OUT #secretrevealed join MY new ARMY #HMBAILMAINNATION #areyouready?” The collection will be available in over 250 stores worldwide and online. It will include a variety of apparel and accessories pieces for both men and women.
WRITTEN BY: CAMILA PONTES
PHOTO CREDIT: H&M
related posts
COS LAUNCHES SS16 ISSUE OF COS MAGAZINE
COS, a London based brand known for its reinvented classics and modern trends, has just published the SS16 issue of their bi-annual...
FASHION STORY "CARMEN & CARMEN"
FASHION STORY “CARMEN & CARMEN” is now available!
Check inside for the Full Page Editorial.
MAVI FEATHER COLLECTION S/S2016
Mavi, who designs a full collection of denim and casual fashion founded in Istanbul in 1991, just launched “The premium ...
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI"
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI" is now available!
Check inside for the Full Page Editorial.
Yigal Azrouël NYFW F/W2016 Ready-to-Wear
Yigal Azrouël NYFW F/W 2016 Ready-to-Wear
Jill Stuart NYFW F/W2016 Ready-To-Wear
Jill Stuart F/W 2016 Ready-To-Wear
TWELV NYFW F/W 2016 PARTY @ APARTMENT 7
Find and enjoy more photos on TWELV FACEBOOK below.
Christian Siriano NYFW F/W2016 Ready-to-Wear /Backstage
Christian Siriano F/W 2016 Ready to Wear
KAREN WALKER FASHION STORY "BEHIND BLUE EYE"
KAREN WALKER FASHION STORY "BEHIND BLUE EYE" is now available!
Check inside for the Full Page Editorial.
Downtown Culture Club Fashion Season Opening Party
Find and enjoy more photos on TWELV Facebook
Louis Vuitton “SERIES 4”: The New Norm
Louis Vuitton “SERIES 4” The New Norm
DOMINIC LOUIS FASHION STORY "HEY HO LET'S GO"
DOMINIC LOUIS Fashion Story "HEY HO LET'S GO" is now available!
Check inside for the Full Page Editorial.
CITIZENS OF HUMANITY FASHION STORY "ALMOST FAMOUS"
CITIZENS of HUMANITY Fashion Story "ALMOST FAMOUS" is now available!
Check inside for the Full Page Editorial.
Apple and Hermès Unveil the Apple Watch Hermès Collection
September 9, 2015 — Apple and Hermès are creating a unique style for apple watch. Hermès has designed an amazing leather bands in distinctive styles.
BERENIK FASHION STORY "FALLING UP"
BERENIK Fashion Story "FALLING UP" is now available!
Check inside for the Full Page Editorial
Back Stage #8: Top Gun
"Behind the scenes of TWELV Magazine's inspired creations"
TWELV MAGAZINE PARTY @ TIKI TABU / SIXTY LES
Right in the middle of the an indecisive November, TWELV Magazine invited the beautiful folks of New York City to celebrate Fall in its latest party at TIKI TABU...
KAT GRAHAM EXCLUSIVE INTERVIEW / FASHION STORY "KAT GRAHAM 1991"
Kat Graham Exclusive Interview / Fashion Story "KAT GRAHAM 1991" is now available!
Check inside for the Full Page Editorial
Gian Kamal Fashion Story "In The Woods"
Exclusive Gian Kamal Fashion Story "In The Woods" is now available!
Check inside for the Full Page Editorial
TWELV NYFW S/S 2016 Party @ TIKI TABU / SIXTY LES
Nothing better than a fashion party that has an amazing music and rooftop drinks to relive the hassle of fashion week.
Jill Stuart NYFW S/S2016 Ready-To-Wear
The 70’s are back with Jill Stuart Spring/Summer 2016 collection with high-waists and bell-bottoms that are to die for. The designer has traveled back in time with a range of simple suits and...
Marc Jacobs NYFW S/S2016 Ready-To-Wear
“I have always found comfort in the familiar and the frequent return to the things that move me visually, emotionally and intellectually.”
TWELV / ARC TOKYO EXCLUSIVE PARTIES IN JAPAN
ARC is a social hub of entertainment, a club, and a bar in the heart of Tokyo's fashion district Omotesando.
Yigal Azrouël NYFW S/S2016 Ready-To-Wear
“It’s about going from step to step and showing that progression.”
MARC JACOBS HOSTS "GLOSS" BOOK EVENT BY Roger Padilha and Mauricio Padilha
Amongst the fun and chaos that comes with fashion week, Marc Jacobs did a fantastic job in adding to the excitement during his party last night celebrating ...
GIUSEPPE ZANOTTI F/W2015 AD CAMPAIGN
When it comes to designing shoes, few designers are as artistic as Giuseppe Zanotti.
Bubblegum Pinky Rings by David Yurman
The Bubblegum Pinky Rings by David Yurman is a unique fine jewelry ring that has been designed by an elite crowd. A king wears his family signet ring on his pinky.
CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS"
Exclusive CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS" is now available.
Check inside for the Full Page Editorial
Sophie Auster Exclusive Interview / Fashion Story "The Beautiful Sounds of Sophie Auster"
Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!
Check inside for the Full Page Editorial
KTZ Fashion Story "NEW MODERN"
Exclusive KTZ Fashion Story "NEW MODERN" is now available.
Check inside for the Full Page Editorial
GUESS Fashion Story "GUESS WHO I AM?"
Exclusive GUESS Fashion Story "GUESS WHO I AM?" is now available.
Check inside for the Full Page Editorial
SCHIELD Fall/Winter 2015-16
SCHIELD, an avant-garde jewelry line, holds a new concept of an art, fashion, and photography project...
LOUIS VUITTON "Series 3"
Nicolas Ghesquière has continued Louis Vuitton’s ongoing advertising campaign with "Series 3," featuring the LV Fall/Winter 2015-2016 collection...
Glamour Games: Gigi Hadid vs. Michael Kors
Rare are the moments when our favorite fashion icons step down from their sacred fame pedestals to act like normal human beings - just like us!