Elisa Sednaoui Stars in Cavalli's New Video Perfume Ad.

June 12, 2012 12:11 PM

"The launch of this fragrance is a rebirth of the Maison Cavalli and we worked a lot to achieve the definitive scent. The result is incredible. This is the perfect drop of perfume every woman who loves our fashion will want to wear to feel part of our world. I always say that the right dress in the right moment can change a woman’s life. A Cavalli dress, a drop of the Cavalli fragrance and a strong personality will ensure a woman won’t go unnoticed and to draw the attention to herself," says Cavalli.

The new fragrance, created by Louise Turner, belongs to the ambery floral family.  It is an exuberant and sunny fragrance whose top notes, lit by pink peppers, exude a genuine strength of character. Vibrant and sensual, it exhilarates and mesmerises from the very first contact. At the heart of the Roberto Cavalli perfume one finds all the majesty of the absolute of orange blossom.  It is a colour as much as a scent that reveals an ultra-feminine trail and leaves no-one indifferent.This sensuality finally wraps itself into the captivating base notes of the Tonka bean that leaves an appetizing imprint on the skin. Essentially: addictive.

Elisa Sednaoui, the famous face chosen for this spot, stars in a role play where the woman creates her own destiny.

The location for this story of seduction is a sumptuous and aristocratic Italian Palazzo, close to Rome. The interiors allow director Johan Renck to masterfully capture the essence of the Cavalli woman through spectacular filming.

A naked Elisa awakes in her bed in one of the rooms in the Palazzo and, with seductive feline moves, sprinkles a few drops of fragrance onto her neck and back, then pulls on a fabulous tiger-striped dress. The final touch is a necklace bearing a talisman.

Her next apparition is at an exclusive party on a summer night, where guests exchange nothing but looks and whispered words as they meet and mingle. Nobody is expecting the arrival of this superior surreal creature.

With feline grace and the energy of a rebellious being, Elisa crosses the courtyard of the Palazzo to reach the party, while the image of a tiger, the alter ego of the Cavalli woman, materialises and accompanies her into the centre of the human universe.

Elisa is an enchanting woman, the fragrance of her skin holds warmth and transmits light.

Silk dresses her, gold adorns her neck, and the perfume transports her. Her dress covers and uncovers her, preceding and following her like an impregnable wave.

Elisa lingers a moment, before making her entrance, the event the whole party is waiting for. She attracts the gaze of all those present, who recognise in her a woman who steals the limelight on the stage of life.

All her lovers shunned, Elisa walks into the spotlight and the mood turns vibrant. Warmth invades the air and life becomes a show. Men and women are irresistibly drawn to this charismatic sensual female.

The appeal, beauty and personality of the Cavalli woman carry the scent of air. 

Elisa picks him out among the guests:this is the man she wants to capture.

She heads towards him, pulls the magic talisman from her neck and throws it at her prey. Hypnotised by the seductive essence of the Cavalli woman, he is the envy of all.

Some women wait to be noticed. She doesn’t go unnoticed.

 

 

WRITTEN BY: JESSICA APPELSTEIN

 

 

related posts

Fashion Story "Ane Amour"

FASHION STORY “Ane Amour" is now available! 

Check inside for the Full Page Editorial.

August 21, 2017 11:00 AM  |  Fashion
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Gucci F/W2017 Collection Explores Strange New Worlds

Boldly going where no fashion house has gone before, Gucci launches its latest Fall/Winter 2017 collection with a full-on...

August 14, 2017 12:00 PM  |  Fashion

Giuseppe Zanotti X Jennifer Lopez Second Collaboration

After a successful first collaboration, Italian luxury footwear designer Giuseppe Zanotti and ...

August 04, 2017 4:00 PM  |  Fashion

TWELV Magazine Party "Summer Soirée" @Kola House

As the Men's New York Fashion Week came to a close, TWELV hosted a party for everyone in need of an unwind during this blistering summer.

August 01, 2017 4:00 PM  |  Fashion

Dior F/W2017 Haute Couture Collection

It's impossible to overestimate the impact of Christian Dior's first collection when it was shown in Paris in 1947.

July 31, 2017 8:00 AM  |  Fashion

Louis Vuitton Recruits Jaden Smith & Sophie Turner for Series 7

Unveiled earlier this month, Louis Vuitton’s Fall/Winter 2017-2018 campaign continues to impress as the brand remains...

July 27, 2017 8:00 AM  |  Fashion

Miu Miu F/W2017 Campaign Starring Kate Moss and the Aboah Sisters

The Miu Miu Girl has always been bolder and sexier than her patrician elder sister, the Prada Girl.

July 25, 2017 2:00 PM  |  Fashion

Just Cavalli F/W2017 Collection

In releasing its latest campaign, Just Cavalli has teamed up with...

July 24, 2017 2:00 PM  |  Fashion

René Caovilla F/W2017 COLLECTION

Italian designer René Caovilla has tapped into a new kind of sensual feminine energy with the launch of...

July 18, 2017 3:00 PM  |  Fashion

Rihanna x Manolo Blahnik Final Collaboration, #SoStoned

For their third and final collaboration, Manolo Blahnik and Rihanna have released the...

July 18, 2017 12:00 PM  |  Fashion

Beau Souci Fashion Story "Beautiful Worries"

BEAU SOUCI FASHION STORY “Beautiful Worries" is now available! 

Check inside for the Full Page Editorial.

July 17, 2017 10:00 AM  |  Fashion
Veronika Brusa, Berenik Creative Director

Berenik Opens Soho Boutique & Talenthouse with Dance

Last week, genderless Swiss fashion label Berenik celebrated the opening of its New York City boutique and Talenthouse at 419 Broome...

July 17, 2017 9:00 AM  |  Fashion

Rei Kawakubo/Comme des Garçons: Art of the In-Between

Rei Kawakubo is one of the most important and influential designers of the past 40 years,” said Andrew Bolton, Head Curator of the Metropolitan Museum of Art’s Costume Institute...

July 05, 2017 3:00 PM  |  Fashion

MIU MIU "ROOM303" BY Alasdair McLellan

By emulating an all familiar, oversaturated photographic aesthetic—those snaps of friends in the club, a family packed in a restaurant booth, an evening traversing the city, or an illuminated sea...

June 27, 2017 3:00 PM  |  Fashion

Nomos Glashütte Aqua Series Watch Collection

Independent German watchmaking house Nomos Glashütte has just released the...

June 26, 2017 11:00 AM  |  Fashion

Roberto Cavalli F/W2017 Campaign Starring Eva Herzigova

With the launch of Roberto Cavalli’s Fall/Winter 2017 campaign comes a bold retelling of the classic Italian love affair.

June 20, 2017 1:16 PM  |  Fashion

3.1 Phillip Lim Fashion Story "3.1"

FASHION STORY “3.1" is now available! 

Check inside for the Full Page Editorial.

June 12, 2017 3:00 PM  |  Fashion

BEAU SOUCI VIDEO STORY "LIFE GOES ON"

VIDEO STORY “LIFE GOES ON" is now available! 

View the video on the right and check inside for the Full Page Editorial.

June 09, 2017 3:00 PM  |  Fashion

Giuseppe Zanotti F/W2017 Collection “Le Rouge Et Le Noir”

Italian designer Giuseppe Zanotti delivers a refreshing dose of dichotomy with the introduction of his Fall/Winter 2017 campaign.

June 02, 2017 11:00 AM  |  Fashion

Louis Vuitton x Jeff Koons: The Power of Icons

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world.

May 30, 2017 3:00 PM  |  Fashion

“Who is Gabrielle?” #GabrielleChanel

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth.

May 01, 2017 3:00 PM  |  Fashion

JIL SANDER × NENDO OBJECTEXITILE CAPSULE COLLECTION

Fashion meets design in the conceptual Nendo x Jil Sander Capsule Collection debuting during Milan Design Week.

April 26, 2017 2:00 PM  |  Fashion

DKNY FASHION STORY "VASILISA IN DKNY"

FASHION STORY “VASILISA IN DKNY" is now available! 

Check inside for the Full Page Editorial.

April 24, 2017 2:00 PM  |  Fashion

Tiffany & Co. New HardWear Collection with Lady Gaga

Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series.  The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning...

April 21, 2017 3:00 PM  |  Fashion

INTERVIEW / FASHION STORY "CLAIRE DE REGGE"

Interview / Fashion Story

"CLAIRE DE REGGE" is now available!

Check inside for the full page of editorial

April 20, 2017 2:00 PM  |  Fashion

KISSES FROM JILL STUART NYFW F/W2017 BACKSTAGE

The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.

April 17, 2017 1:00 PM  |  Fashion

FASHION STORY "CORY ROBERTS"

FASHION STORY “CORY ROBERTS" is now available!

Check inside for the Full Page Editorial.

April 13, 2017 4:00 PM  |  Fashion

Contemporary Luxury Welcomes #TFWGucci

The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...

April 12, 2017 4:00 PM  |  Fashion

FASHION STORY “MY OWN STORY"

FASHION STORY “MY OWN STORY" is now available! 

Check inside for the Full Page Editorial.

March 28, 2017 5:00 PM  |  Fashion

FASHION STORY "PLAY DEAD"

FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion

CHANEL PFW F/W2017 READY-TO-WEAR

Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.

March 15, 2017 3:00 PM  |  Fashion

FASHION STORY "PLASTIC WOMAN"

FASHION STORY "PLASTIC WOMAN" is now available! 

Check inside for the Full Page Editorial.

March 14, 2017 5:00 PM  |  Fashion

MIU MIU PFW F/W2017 READY-TO-WEAR

On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show.  For the designer’s more spontaneous...

March 14, 2017 3:00 PM  |  Fashion

FASHION STORY "DEN DANSKE PIGE"

FASHION STORY "DEN DANSKE PIGE" is now available! 

Check inside for the Full Page Editorial.

March 13, 2017 4:00 PM  |  Fashion

LOUIS VUITTON PFW F/W2017 READY-TO-WEAR

Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...

March 13, 2017 11:00 AM  |  Fashion

PRADA F/W2017 READY-TO-WEAR

We live in a highly politicized climate, and the fashion world is no exception.

March 10, 2017 2:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲