August 15, 2016 2:00 PM

Bubbles popping. Bells ringing. Buses honking. Alessandro Michele has done it again with Gucci’s autumn/winter 2016 campaign. Juxtaposing his maximalist designs with a chaotic Tokyo background, the resulting images are a delight to the senses. Photographer Glen Luchford and carefree models like Petra Collins, Sofia Friesen and Lia Pavlova, go from pachinko parlors to tea houses in a remarkable fashion.

In one shot, a plush pink coat stands out near cherry blossoms and smiling geishas. In another, a shimmering sequined skirt plays off against a bustling city street. Every outstanding part of the collection, from the fur-lined loafers in a zebra pattern to the pearls-embroidered sweater, was accounted for.

The descriptive subtitles add an immense element to the photos. Making it seem like they are stills from a movie, phrases like “city clamour” and “sirens in distance” promote the idea that a glorious adventure is happening. One can just imagine the relentless jingling sounds of the slot machines as a model sits in the neon pachinko parlor, wearing a sultry net-veiled hat. The vibrancy of Michele’s designs is matched by such rousing descriptions.

These images captivate, so much so, that the only thing as wonderful as viewing them again and again, is a spontaneous trip to Tokyo.








related posts

Prada Re-Introduces “It” Bags from 1991-2005

For the occasion of the exhibition at the MET, Schiaparelli and Prada: Impossible Conversations, which opened May 10th, Prada has done a special re-edition collection of some of the bags...

May 10, 2012 1:33 PM  |  Fashion

Gucci Partners with Recording Academy for Special Edition Timepieces

Three years ago the partnership between Gucci and The Recording Academy began with the high-end luxury brand creating special edition timepieces.

May 01, 2012 12:42 PM  |  Fashion
By Hiroshi Sugimoto, used in Women’s Wear Daily<br>

Hermès Partners with Hiroshi Sugimoto for their Editeur 3rd Edition

For the third edition of the Hermès Editeur project- where the luxury brand combines the fine art world with various textiles- Hermès has partnered with Japanese photographer Hiroshi Sugimoto.

May 01, 2012 12:21 PM  |  Fashion
By Ilvio Gallo / Courtesy of Azzedine Alaïa

The Life of Azzedine Alaia

Azzedine Alaia was first introduced to fashion as a young boy when assisting the famous midwife Madame Pinot.

May 01, 2012 11:58 AM  |  Fashion
By Grace Bol, used by

Manish Arora: Creative Director for Paco Rabanne

Manish Arora, a fashion designer known for his wild prints, bright psychedelic colors, and over the top looks, was appointed the creative director of Paco Robanne early last year.

May 01, 2012 10:30 AM  |  Fashion
Photo courtesy of MAC Cosmetics

MAC’s Reel Sexy

The latest collection in MAC’s line of cosmetics, Reel Sexy, is dramatic and bright, the embodiment of Spring and Summer.

May 01, 2012 8:53 AM  |  Fashion

Noritaka Tatehana: The man behind heel-less footwear

We have all seen Lady Gaga walk around in her 9 Inch heel-less shoes and wonder in amazement how she keeps herself up; well here I am going to introduce you to the man behind these infamous shoes...

May 01, 2012 8:37 AM  |  Fashion


SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲