GUCCI's Circular Lines Collection

July 02, 2020 12:30 AM

Gucci’s new circular line collection is one already drawing attention, with no surprise featuring the likes of Jane Fonda (anyone else watched her workout video on repeat?) to Lil Nas X, king princess, Miyavi and David de Rothschild. The campaign video; an undramatic, seemingly low maintenance hike ‘off the grid’ is a star-studded camping trip I definitely lost my invite for! 

This is a new concept by Alessandro Michele; one to never disappoint nor bore, there is no surprise at the greatness and focus on the first collection zoning in on circular production for Gucci. The collection draws on the human desire to have a connection with nature; to be a part of a journey; the campaign shot by Harmony Korine portraying a hike through nature to your own self exploration and discovery. The iconic city folk adorned in khaki jackets, denim and that perfectly paired electric blue waist bag to the blue locks of Miyavi, make their way along the wooded backdrop to a treehouse of calm. The collection sees subtle neutrals (an uncharacteristic move by Michele) of beige slacks and denim shirts. Gucci never shies away from a good corduroy and this collection is no different; with a perfect deep orange corduroy pant. Fear not the iconic Gucci logo and beloved Gucci essentialism shines through bright yellow trainers and orange duffels; ready for the wooded road to sustainability for the industry. Gucci tackles this important issue by using recycled, organic and bio-based materials like ECONYL; a regenerated nylon made from pre and post-consumer waste! Leave it to Gucci to go up and beyond any other brand in every concept even when it comes to sustainability. I lower my hat to you Gucci. As always you have taken the cake and made it your own. Other pieces in the Gucci collection such as the accessories use metal-free tanned leather and solvent-free adhesives. Further if you were hoping to get your hands on some of that fabric offcuts to cherish and hold in your arms; I am afraid you will be disappointed as all the offcuts are recycled to make more econyl material, as part of the ‘ GUCCI-ECONYL PRE CONSUMER FABRIC TAKE BACK PROGRAM.’ 

The materials themselves are not the only thing tackling all the production issues living in the fashion industry; the sourcing of the materials themselves has been altered to be more sustainable and lower greenhouse gas emissions through Gucci’s annual carbon natural commitment. 

The work doesn’t stop with the pieces themselves; one to always make sure even the box you will excitedly tear and rip open is just as spectacular as what is inside; the packaging includes cards displaying the story behind the entire project itself. 

The campaign will drop on the Gucci ArtWalls worldwide from June 15th. So run, skip or sprint, don’t walk to: Milan’s Largo la Foppa, East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; and Lafayette Street, in Manhattan, Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and Yongkang Street, Da’an District, Taipei. If these aren’t an option for you; let us not forget we live in a technological era. The Gucci App will allow users to challenge themselves to a themed quiz, responding to questions about the collection and its circular production process. Get ready to immerse yourself in a journey to not only self-exploration but sustainability. 

 

WRITTEN BY ANNA SPROUL

EDITED BY KAREN YABUTA 

related posts

DSQUARED2 FASHION STORY "WONDER WOMEN"

FASHION STORY "WONDER WOMEN" is now available! 
 
Check inside for the Full Page Editorial.
 
June 19, 2019 6:00 PM  |  Fashion

CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"

FASHION STORY "CITIZEN POL" is now available! 
 
Check inside for the Full Page Editorial.
 
April 19, 2019 12:00 PM  |  Fashion

"LESS IS MORE" AG & Blanda | Capsule Collection

The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...

April 11, 2019 8:39 PM  |  Fashion

M·A·C "POWDER KISS CABARET " EVENT

New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection.  Sony Hall, the...

April 11, 2019 11:18 AM  |  Fashion

Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching

The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.

March 20, 2019 4:00 PM  |  Fashion

LOUIS VUITTON HOLIDAY GIFT GUIDE

Louis Vuitton Holiday Gift Guide

Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!

  

SMILE

December 24, 2018 3:00 PM  |  Fashion

Altuzarra Fashion Story "TAKE ME BACK TO PARIS"

ALTUZARRA Fashion Story "TAKE ME BACK TO PARIS " is now available! 
 
Check inside for the Full Page Editorial
December 21, 2018 2:00 PM  |  Fashion

Lagerfeld is Golden A Look at Chanel’s Metiers D’Art

Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...

December 16, 2018 8:00 PM  |  Fashion
Shot by Ryan Kim

TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF

There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.

November 05, 2018 3:00 AM  |  Fashion

PRADA MFW S/S19 READY-TO-WEAR

October 10, 2018 5:00 PM  |  Fashion

DIOR MFW S/S19 READY-TO-WEAR

On the surface, dance and fashion could appear as two distinct forms of art. Closer consideration, however, reveals similarities of monumental magnitude. 
 
September 30, 2018 5:00 PM  |  Fashion

TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage

When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.

September 28, 2018 2:00 PM  |  Fashion

Chelsea & Walker NYFW S/S19

It was big hair, bold suits and boogie music at the Chelsea and Walker SS19 New York Fashion Week Runway Presentation last week.  

September 19, 2018 3:00 PM  |  Fashion

Leuni NYFW S/S19

To beat the heat of the early days of fashion week, Leuni's cool Spring Summer 2019 fashion show took place on September 4th at 123 Bowery.

September 18, 2018 6:00 PM  |  Fashion
Shot by Pedro Torres

Chelsea & Walker x Twelv Magazine NYFW S/S19 Party @Better Days

It was Saturday Night Fever at Better Days...except that it was Sunday.

September 11, 2018 6:00 PM  |  Fashion

HUMANITY in Charitable Campaign #WeAreAllHumanity

In today’s political climate, more and more designers realize fashion cannot not be political.

September 05, 2018 2:00 PM  |  Fashion

Fashion Story "LIFE IS EASY WITH TREES AROUND"

FASHION STORY "LIFE IS EASY WITH TREES AROUND" is now available! 
 
Check inside for the Full Page Editorial.
August 22, 2018 3:00 PM  |  Fashion

MIU MIU F/W2018 CAMPAIGN "THE CONVERSATION"

 
August 03, 2018 3:00 PM  |  Fashion

TWELV MAGAZINE "TANABATA PARTY" @LADUREE

Summer is for easy nights with beautiful people, and the love that comes with it. That's what Tanabata, the Japanese midsummer festival, is all about.

July 11, 2018 2:00 PM  |  Fashion

DOLCE&GABBANA "GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"

"GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS" 
 
 
June 19, 2018 5:00 PM  |  Fashion
Paris Jackson

The Life Ball in Vienna

Perry Ellis. Willi Smith. Gia Carangi. Tina Chow. Franco Moschino. Herb Ritts. Way Brandy. Angel Estrada. Leigh Bowery. Chester Weinberg. Halston.

June 11, 2018 6:00 PM  |  Fashion

Fashion Story "Over the Hills and Far Away"

FASHION STORY " OVER THE HILLS AND FAR AWAY" is now available!
 
 
Check inside for the Full Page Editorial.
May 31, 2018 11:00 AM  |  Fashion
Fashion designer Azzedine Alaia holding his two Yorkshire terriers, Patapouf and Wabo, walking in Paris street with model Frederique who wears one of his creations, a black leather zippered dress, 1986. Courtesy of Arthur Elgort.

"Azzedine Alaia: The Couturier" at the Design Museum

 The Design Museum in London has curated a new design exhibition in honor and exploration of the late designer Azzedine Alaia.

May 21, 2018 1:00 PM  |  Fashion

TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS

TWELV is back again at Better Days on Broome Street for our monthly "Blonde Sashimi from Planet TWELV" Party.

May 16, 2018 12:00 PM  |  Fashion

Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule

All clothing design involves an amalgamation between form and function and a negotiation between art and commerce.

April 26, 2018 10:00 AM  |  Fashion

TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS

TWELV returned to Better Days on the Lower East Side for our legendary "Blonde Sashimi from Planet TWELV" as New York City celebrated the 'medicinal' day of April 20th (4/20).

April 23, 2018 5:00 PM  |  Fashion

Pier59's Federico Pignatelli Proposes a Model's Bill of Rights

Federico Pignatelli, founder and owner of Pier59 Studios and the Art and Fashion Group Company and Industry Model Management called for a gathering of the fashion industry on Thursday...

April 23, 2018 4:00 PM  |  Fashion

Fashion Story "Ne Va Pas Tranquillement"

FASHION STORY "NE VA PAS TRANQUILLEMENT" is now available!

 

April 16, 2018 12:00 PM  |  Fashion

Maison Kitsuné X Ader Error Launch Genderless Capsule

Maison Kitsuné’s latest collaboration hit stores on Friday, as the Parisian label teamed up with Korean cult sensation Ader Error for a 15-piece, genderless capsule collection.

April 10, 2018 4:00 PM  |  Fashion
Photo: Puyang.

Ricostru: Interview & F/W18 Backstage

In Italian, ‘Ricostru’ means ‘reconstruction,’ but designer Rico Manchit Au was constructing an entirely new notion of designer Chinese fashion when she launched her label in 2011.

April 10, 2018 9:00 AM  |  Fashion

Jill Stuart Fashion Story "Suburbia"

FASHION STORY "SUBURBIA" is now available! 
 
Check inside for the Full Page Editorial.
April 02, 2018 1:00 PM  |  Fashion

TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS

TWELV returns to Better Days on the Lower East Side for "Blonde Sashimi from Planet TWELV" as New York City relishes in the post-Fashion Week calm.

March 20, 2018 10:00 AM  |  Fashion

Fashion Story "Lolita in Zadig & Voltaire"

 

Check inside for the Full Page Editorial.

 

March 14, 2018 10:00 AM  |  Fashion
Kitsuné x NBA Tour at Kitsuné Store on Lafayette St. Photo: Ryosuke Miyai.

Maison Kitsuné X NBA Tour Visits New York City

Kitsuné Co-founders Gildas Loaëc and Masaya Kuroki continue their exploration of curious collaborations as they partner with the NBA for a first-time capsule collection, and recollection of...

March 13, 2018 11:00 AM  |  Fashion

Interview: SAGITTAIRE A Debuts in Paris with Fashion Film "Samphrenia"

Sagittaire A is a place deep within the Milky Way that emits radio waves, possibly the location of a black hole, and its perplexing, almost esoteric nature makes it a befitting...

March 09, 2018 12:00 PM  |  Fashion
1 PIERPAOLO PICCIOLI

A Breakdown of Moncler Genius: an 8-Capsule Collaboration

New York. London. Milan. Paris.

March 05, 2018 4:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲