GUESS HOLIDAY PREVIEW
Red inverted triangle; stand-alone question mark; black and white iconic images – the GUESS headquarters in New York embodies its trademark symbol to a T. The recently-renovated space on Broadway embraces white floors and white walls lined with infamous black and white images from GUESS advertising campaigns that launched the careers of countless models, including Claudia Schiffer, Anna Nicole Smith, Adriana Lima, and, most recently, Kate Upton. Red accents add pops of color to the otherwise spotless space and lured guests into the 2013 holiday preview event Tuesday evening to view the expansive mini-collections that will soon grace GUESS stores.
Bubbling champagne and glittering cake pops, served by attractive waiters, cohesively uniformed in black and white, awaited curious guests as they entered the eclectic pop-up collection. White mannequins lined the middle of the room flaunting the sultry Marciano collection, as though they were coming down the runway. The luscious line includes stunning coats, flirty cocktail dresses, and stunning resort wear that extended half the room’s length on supplemental side racks. Dramatic prints, detailed embellishments, and saturated colors harmonized staple black and white pieces.
Casual and semi-formal menswear took up a corner on the right of the room, while womenswear occupied the left racks. True to their aesthetic, the Guess by Marciano collection encompassed a wide-range of styles, from country-chic to rebellious to ultra-glam. And then, of course, there was the denim – notorious, nonpareil denim. All-blonde in all-denim, mannequins striking various poses were dressed in typical, all-American GUESS fashion. Beyond the dazzling denim display, the table was set, and on the menu: shimmering shoes and glittering accessories.
Details in both design and presentation made the preview event a huge success. It boasted many upcoming trends to get excited about: leather, lace, velvet – and iconic GUESS red.
WRITTEN BY: KATIE DAVIDSON
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