The Legacy of Yves Saint Laurent to be Honored at New Marrakech Museum

September 02, 2017 11:00 AM

Yves Saint Laurent is not the first to call Morocco muse, but the legacy of his interweaving the North African nation’s vibrant aesthetic into European fashion continues to this day, and will be permanently celebrated in the forthcoming museum, Musée Yves Saint Laurent Marrakech (mYSLm).

The museum will be adjacent to Marrakech’s infamous cobalt blue garden, Jardin Majorelle, which was purchased by Yves Saint Laurent and partner Pierre Bergé after learning that the oasis of exotic flora they had become so enamored with was destined to be demolished. Seeking to continue the garden’s previous owner’s vision, the pair nurtured the space back to its former beauty, transformed French artist Jacques Majorelle’s studio into a home for their expansive Berber collection, and took up residence. Marrakech and the surrounding countryside would inform Saint Laurent’s palette for collections to come. 

A selection of Yves Saint Laurent’s vast collection of haute couture accessories and clothing, provided by Fondation Pierre Bergé, will be preserved in the new museum, as well as numerous sketches– many of which were done on the premises of Jardin Majorelle. The museum additionally features temporary exhibition spaces, an auditorium, bookshop and café with a breathtaking terrace. A research library containing volumes on fashion, Arabic and Andalusian history, literature and poetry, Berber culture, Yves Saint Laurent’s works and more is planned as well. 

Not to be outdone by its contents, the museum– designed by French architectural firm Studio KO– will embody Yves Saint Laurent with a rich, textural design that’s at once at ease, blending with the terra cotta surroundings, and yet innovative in form. The brick facade creates an ornamental, cloth-like exterior evocative of the couturier, and the interior is said to be luxuriously hued.   

The museum, located on Rue Yves St Laurent, will open October of this year in conjunction with the inauguration of the Museé Yves Saint Laurent in Paris.  

 

 

WRITTEN BY CLEO DE LANEY

 

related posts

Roberto Cavalli F/W2017 Campaign Starring Eva Herzigova

With the launch of Roberto Cavalli’s Fall/Winter 2017 campaign comes a bold retelling of the classic Italian love affair.

June 20, 2017 1:16 PM  |  Fashion

3.1 Phillip Lim Fashion Story "3.1"

FASHION STORY “3.1" is now available! 

Check inside for the Full Page Editorial.

June 12, 2017 3:00 PM  |  Fashion

BEAU SOUCI VIDEO STORY "LIFE GOES ON"

VIDEO STORY “LIFE GOES ON" is now available! 

View the video on the right and check inside for the Full Page Editorial.

June 09, 2017 3:00 PM  |  Fashion

Giuseppe Zanotti F/W2017 Collection “Le Rouge Et Le Noir”

Italian designer Giuseppe Zanotti delivers a refreshing dose of dichotomy with the introduction of his Fall/Winter 2017 campaign.

June 02, 2017 11:00 AM  |  Fashion

Louis Vuitton x Jeff Koons: The Power of Icons

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world.

May 30, 2017 3:00 PM  |  Fashion

“Who is Gabrielle?” #GabrielleChanel

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth.

May 01, 2017 3:00 PM  |  Fashion

JIL SANDER × NENDO OBJECTEXITILE CAPSULE COLLECTION

Fashion meets design in the conceptual Nendo x Jil Sander Capsule Collection debuting during Milan Design Week.

April 26, 2017 2:00 PM  |  Fashion

DKNY FASHION STORY "VASILISA IN DKNY"

FASHION STORY “VASILISA IN DKNY" is now available! 

Check inside for the Full Page Editorial.

April 24, 2017 2:00 PM  |  Fashion

Tiffany & Co. New HardWear Collection with Lady Gaga

Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series.  The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning...

April 21, 2017 3:00 PM  |  Fashion

INTERVIEW / FASHION STORY "CLAIRE DE REGGE"

Interview / Fashion Story

"CLAIRE DE REGGE" is now available!

Check inside for the full page of editorial

April 20, 2017 2:00 PM  |  Fashion

KISSES FROM JILL STUART NYFW F/W2017 BACKSTAGE

The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.

April 17, 2017 1:00 PM  |  Fashion

FASHION STORY "CORY ROBERTS"

FASHION STORY “CORY ROBERTS" is now available!

Check inside for the Full Page Editorial.

April 13, 2017 4:00 PM  |  Fashion

Contemporary Luxury Welcomes #TFWGucci

The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...

April 12, 2017 4:00 PM  |  Fashion

FASHION STORY “MY OWN STORY"

FASHION STORY “MY OWN STORY" is now available! 

Check inside for the Full Page Editorial.

March 28, 2017 5:00 PM  |  Fashion

FASHION STORY "PLAY DEAD"

FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion

CHANEL PFW F/W2017 READY-TO-WEAR

Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.

March 15, 2017 3:00 PM  |  Fashion

FASHION STORY "PLASTIC WOMAN"

FASHION STORY "PLASTIC WOMAN" is now available! 

Check inside for the Full Page Editorial.

March 14, 2017 5:00 PM  |  Fashion

MIU MIU PFW F/W2017 READY-TO-WEAR

On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show.  For the designer’s more spontaneous...

March 14, 2017 3:00 PM  |  Fashion

FASHION STORY "DEN DANSKE PIGE"

FASHION STORY "DEN DANSKE PIGE" is now available! 

Check inside for the Full Page Editorial.

March 13, 2017 4:00 PM  |  Fashion

LOUIS VUITTON PFW F/W2017 READY-TO-WEAR

Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...

March 13, 2017 11:00 AM  |  Fashion

PRADA F/W2017 READY-TO-WEAR

We live in a highly politicized climate, and the fashion world is no exception.

March 10, 2017 2:00 PM  |  Fashion

SAINT LAURENT PFW F/W2017 READY-TO-WEAR

The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.

March 07, 2017 2:00 PM  |  Fashion

JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"

JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!

Check inside for the Full Page Editorial

March 03, 2017 3:00 PM  |  Fashion

GUCCI F/W2017 READY-TO-WEAR

Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...

March 02, 2017 2:00 PM  |  Fashion

Kiesza Exclusive Interview / Fashion Story "KIESZA"

Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!

Check inside for the Full Page Editorial

February 13, 2017 2:00 PM  |  Fashion
Sita Abellan

TWELV MAGAZINE X NYCULT NYFW FW2017 PARTY @THE BOWERY HOTEL

Find and enjoy more photos on BFA and ...

February 13, 2017 2:00 PM  |  Fashion

Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”

Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.

February 06, 2017 2:00 PM  |  Fashion

Giuseppe Zanotti S/S2017 Collection “Raw Beauty”

The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...

February 01, 2017 11:00 AM  |  Fashion

TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING

Find and enjoy more photos on TWELV Facebook

 

January 20, 2017 2:00 PM  |  Fashion

Dior Lady Art

"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...

January 11, 2017 12:00 PM  |  Fashion

Fashion story "The Golden Child "

FASHION STORY "THE GOLDEN CHILD" is now available! 

Check inside for the Full Page Editorial.

January 04, 2017 4:00 PM  |  Fashion

Chanel 2017 Métiers d’Art Collection

Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.

December 09, 2016 1:00 PM  |  Fashion

FASHION STORY "HAPPY ENDING"

FASHION STORY "HAPPY ENDING" is now available! 

Check inside for the Full Page Editorial.

December 01, 2016 12:00 PM  |  Fashion

Viktor & Rolf Exhibition Opens in Australia

From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...

November 30, 2016 2:00 PM  |  Fashion

BEAUTY STORY "LA STRADA"

BEAUTY STORY “La Strada" is now available! 

Check inside for the Full Page Editorial.

November 28, 2016 2:00 PM  |  Fashion

ICB FASHION STORY "ICB"

FASHION STORY “ICB" is now available! 

Check inside for the Full Page Editorial.

November 21, 2016 2:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲