A New York Fashion Week Minute with Jonny Cota

September 12, 2013 4:34 PM

Even during crunch time, Skingraft designer Jonny Cota happily opened up to TWELV about his first New York Fashion Week show. If the California native was frazzled or even slightly nervous, he did not let on. Just an hour before his Spring/Summer 2014 collection, which includes his first solid venture into color, was to debut, Cota exuded a kept and breezy demeanor. 

How are you feeling right now?

“I’m good. You know, an hour ago, I was ready to throw up, but right now, I’m super excited.” 

Can you tell us a little bit about your collection?

"We’re a leather brand; I love leather. So sometimes spring is a challenge for me. So this time I was thinking, ‘How do we bring our leather story into the spring/summer market?’ So this collection is inspired by exoskeletons, and I found it in two places: I was finding it in sportswear, in football pads and baseball armor and all the different things, which is kind of fetishistic and very interesting; and also, we produce in Bali, and there [are] these tribes in Papua New Guinea that have skeleton warpaint. They paint skeletons on their bodies, and I was just so mesmerized by that. I was seeing a lot of similar shapes, and it was making me further understand sportswear armor as an exoskeleton. So there’s a lot of that in this season. And with exoskeletons, you can have skin, you can have mesh, and then you have places of heart. So that’s our spring collection. It’s hard and soft. There’s skin, there’s structure, and I hope the show really shows that."

Being a California native, would you say that the west coast influences your designs?

"California definitely influences my designs. We just opened a store here, but we still have our home base in L.A. There’s a freedom there; there’s fewer designers there, fewer expectations, I feel like there’s a freedom to design without expectation, without as many of the rules of the industry that I feel in New York, from the moment I land. And I think that’s good; I think it allows us to design from the heart, and I hope it shows in what we do." 

Can you describe your customer?

"When we started, my target market was young, artistic people who want to express their creativity through fashion and aesthetics. And I still think that’s very much our customer, but I’ve been so pleasantly surprised to see such a wider range of people buy the brand and use it as a vehicle to feel fierce, to feel edgy, to feel creative, even if they work a boring office job or whatever. So it’s been really exciting to see our customer base expand to not just the young artists and [art enthusiasts] but anyone who really wants to express themselves in the aesthetic that we’re portraying."  

Well thank you so much, and good luck!

"Thank you. Thank you so much!"

 

 

WRITTEN BY: KATIE DAVIDSON 

 

 

related posts

CHANEL F/W2016 eyewear X Willow Smith

After being crowned a Chanel ambassador and electrifying the steps of the Met Gala in a car coat and clamdiggers this year, the ever creative and always fierce, Willow Smith,...

August 05, 2016 4:00 PM  |  Fashion

Balmain F/W2016 Campaign: WOLVES by Kanye West

“From the moment I heard that song, I knew we had to use it for this campaign,” Olivier Rousteing proclaims.

August 03, 2016 4:00 PM  |  Fashion

Citizens of Humanity Fall Collection

Skinny, slouchy, or flared, a nice pair of denim jeans is a must in any fashionista’s wardrobe.

August 03, 2016 10:00 AM  |  Fashion

CHANEL F/W2016 HAUTE COUTURE COLLECTION

You can always count on Karl Lagerfeld to create some major intrigue! Just when you think you've seen it all, he shows it's only half time and that he remains a force to be reckoned with.

August 03, 2016 9:00 AM  |  Fashion

TWELV MAGAZINE PARTY "GEISHA ON FIRE @ M1-5 lounge"

 Find and enjoy more photos on TWELV Facebook

 

July 25, 2016 11:00 AM  |  Fashion

VIKTOR & ROLF F/W2016 HAUTE COUTURE COLLECTION

Viktor Horsting and Rolf Snoeren took a trip to the past to create an extraordinary new collection – all from previous collections.

July 14, 2016 10:00 AM  |  Fashion

TWELV MAGAZINE "TANABATA PARTY @LADUREE GARDEN & AFTER PARTY @HAPPY ENDING NYC"

Find and enjoy more photos on TWELV Facebook

 

July 12, 2016 10:00 AM  |  Fashion

Balmain S/S2017 Mens Collection

I love Olivier Rousteing.

July 10, 2016 2:00 PM  |  Fashion

JIL SANDER NAVY FASHION STORY "SWEET INTUITION"

FASHION STORY "SWEET INTUITION" is now available!

Check inside for the Full Page Editorial.

July 06, 2016 3:00 PM  |  Fashion

Louis Vuitton S/S2017 Mens Collection

Warm weather induces refined style, and Louis Vuitton returns with a line that’s not only refined, but avant-garde in its approach to incorporate a distinctive vision...

July 01, 2016 5:00 PM  |  Fashion

Comme Des Garçons Homme Plus S/S2017 Mens Collection

July 01, 2016 2:00 PM  |  Fashion

LINDER FASHION STORY "OUTSIDERS"

FASHION STORY “OUTSIDERS” is now available!

Check inside for the Full Page Editorial.

June 22, 2016 3:00 PM  |  Fashion

GUCCI "DIY" BAG

Gucci Introduces its New DIY (Do it Yourself) Handbag

June 17, 2016 12:00 PM  |  Fashion

RAINBOW FASHION WEEK JUNE17-24 2016

Rainbow Fashion Week (RFW) is taking over New York City for the third consecutive year, just in time for the pre-Pride events with “Eight Days of Queer Fashion Shows,” ...

June 16, 2016 3:00 PM  |  Fashion

Pat Cleveland "Walking with the Muses" BOOK Event By MAO PR

Pat Cleveland celebrated the launch of her new book "Walking With the Muses" last week at the Jane hotel.

June 16, 2016 10:00 AM  |  Fashion

CHANEL CRUISE COLLECTION 2017

Chanel flew in 700 people for its 2017 cruise collection in Havana on the island of Cuba.

June 15, 2016 2:00 PM  |  Fashion

TWELV MAGAZINE PARTY"ALL ABOUT IKEMEN LOVERS @TIKI TABU/SIXTY LES"

Find and enjoy more photos on TWELV Facebook

 

June 13, 2016 5:00 PM  |  Fashion

GUCCI CRUISE COLLECTION 2017

Not every brand is able to host a fashion show at Westminster Abbey, one of the most sacred churches in Britain.

June 08, 2016 5:00 PM  |  Fashion

LOUIS VUITTON CRUISE COLLECTION 2017

It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront...

June 03, 2016 5:00 PM  |  Fashion

3.1 PHILLIP LIM FASHION STORY "SUNDAY MORNING"

FASHION STORY “Sunday Morning” is now available!

Check inside for the Full Page Editorial.

June 03, 2016 10:31 AM  |  Fashion

DIOR X RIHANNA

Rihanna creates new Star Trek inspired sunglasses with Christian Dior.

May 31, 2016 4:00 PM  |  Fashion

TWELV MAGAZINE PARTY "BLONDE SASHIMI @HAPPY ENDING "

Find and enjoy more photos on TWELV Facebook

 

May 04, 2016 6:30 PM  |  Fashion

MARC JACOBS S/S2016 EYEWEAR COLLECTION

Eyewear is a stroke of color that accents an outfit. It’s also one of the few accessories where irregular shapes and designs and quirkiness thrive.

April 29, 2016 4:00 PM  |  Fashion

FASHION STORY "TUZA"

FASHION STORY “TUZA” is now available!

Check inside for the Full Page Editorial.

April 08, 2016 4:13 PM  |  Fashion

Citizens of Humanity's Fabric Brand Director, HIRO IKUTA

What sparks would be created between Japanese heritage and California sunshine?

March 31, 2016 4:00 PM  |  Fashion

COS LAUNCHES SS16 ISSUE OF COS MAGAZINE

COS, a London based brand known for its reinvented classics and modern trends, has just published the SS16 issue of their bi-annual...

March 28, 2016 2:00 PM  |  Fashion

FASHION STORY "CARMEN & CARMEN"

FASHION STORY “CARMEN & CARMEN” is now available!

Check inside for the Full Page Editorial.

March 24, 2016 6:02 PM  |  Fashion

MAVI FEATHER COLLECTION S/S2016

Mavi, who designs a full collection of denim and casual fashion founded in Istanbul in 1991, just launched “The premium ...

March 16, 2016 4:00 PM  |  Fashion

YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI"

YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI" is now available!

Check inside for the Full Page Editorial.

March 09, 2016 3:45 PM  |  Fashion

Yigal Azrouël NYFW F/W2016 Ready-to-Wear

Yigal Azrouël  NYFW F/W 2016 Ready-to-Wear

March 05, 2016 3:00 AM  |  Fashion

Jill Stuart NYFW F/W2016 Ready-To-Wear

Jill Stuart F/W 2016 Ready-To-Wear

March 02, 2016 4:00 PM  |  Fashion

TWELV NYFW F/W 2016 PARTY @ APARTMENT 7

Find and enjoy more photos on TWELV FACEBOOK below.

February 24, 2016 4:00 PM  |  Fashion

Christian Siriano NYFW F/W2016 Ready-to-Wear /Backstage

Christian Siriano F/W 2016 Ready to Wear

February 20, 2016 6:00 PM  |  Fashion

KAREN WALKER FASHION STORY "BEHIND BLUE EYE"

KAREN WALKER FASHION STORY "BEHIND BLUE EYE" is now available!

Check inside for the Full Page Editorial.         

February 14, 2016 2:40 PM  |  Fashion

Downtown Culture Club Fashion Season Opening Party

Find and enjoy more photos on TWELV Facebook

 

February 09, 2016 2:00 PM  |  Fashion

Louis Vuitton “SERIES 4”: The New Norm

Louis Vuitton “SERIES 4” The New Norm

January 28, 2016 5:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲