Nudie Jeans – The Naked Truth

February 10, 2014 3:32 PM

There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders. A subculture that emphasizes one must never wash their jeans; that jeans are your second skin, and unwashed denim is like a diary of the months and years gone by. Followers include Jay Z, Jamie Foxx, Robert Pattinson, and Zac Efron, just to name a few. The belief is this: “Your jeans go where you go. They live your lifestyle. They get abrasions and scars. And they bleed. Just like you.”

Each pair of Nudie Jeans tells a story and invites a story to be told. There is a certain nostalgia that comes with it, a pair for sitting under a tree in an orchard and sipping Guiness, and a pair for waiting by the misty docks in Stockholm. Whatever your adventure may be, as your jeans get tainted and stained by your life, it literally becomes your second skin. It fits like you fit, it moves like you move; it wears and tears where you wear and tear. The brand’s collection includes loosely knit tops of wool and linen blends and tees made of organic cotton, an easy transition from the cold winter months to spring and summer.

At Nudie, there is an innate love of denim aside from fashion and pop culture. There is a passion for the craftsmanship from dying and cutting to stitching, and most importantly, to do so sustainably. The production process that’s openly available to the public clearly details where manufacture begins, the size of the factory, the address, and even subcontractors involved. By 2015, the company plans to lay bare all supplier and contractor information including photos, history, and audits that reveal the good, as well as the bad. There will be a true transparent chronological dialog in the supply chain process easily accessible to the public.  

It is refreshing when companies put ethics and sustainability at the forefront of their values. It reflects a generation of artisans that literally aren’t afraid to bare it all.

 

 

WRITTEN BY: TINA SHIMIZU

 

 

related posts

FASHION STORY "CARMEN & CARMEN"

FASHION STORY “CARMEN & CARMEN” is now available!

Check inside for the Full Page Editorial.

March 24, 2016 6:02 PM  |  Fashion

MAVI FEATHER COLLECTION S/S2016

Mavi, who designs a full collection of denim and casual fashion founded in Istanbul in 1991, just launched “The premium ...

March 16, 2016 4:00 PM  |  Fashion

YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI"

YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI" is now available!

Check inside for the Full Page Editorial.

March 09, 2016 3:45 PM  |  Fashion

Yigal Azrouël NYFW F/W2016 Ready-to-Wear

Yigal Azrouël  NYFW F/W 2016 Ready-to-Wear

March 05, 2016 3:00 AM  |  Fashion

Jill Stuart NYFW F/W2016 Ready-To-Wear

Jill Stuart F/W 2016 Ready-To-Wear

March 02, 2016 4:00 PM  |  Fashion

TWELV NYFW F/W 2016 PARTY @ APARTMENT 7

Find and enjoy more photos on TWELV FACEBOOK below.

February 24, 2016 4:00 PM  |  Fashion

Christian Siriano NYFW F/W2016 Ready-to-Wear /Backstage

Christian Siriano F/W 2016 Ready to Wear

February 20, 2016 6:00 PM  |  Fashion

KAREN WALKER FASHION STORY "BEHIND BLUE EYE"

KAREN WALKER FASHION STORY "BEHIND BLUE EYE" is now available!

Check inside for the Full Page Editorial.         

February 14, 2016 2:40 PM  |  Fashion

Downtown Culture Club Fashion Season Opening Party

Find and enjoy more photos on TWELV Facebook

 

February 09, 2016 2:00 PM  |  Fashion

Louis Vuitton “SERIES 4”: The New Norm

Louis Vuitton “SERIES 4” The New Norm

January 28, 2016 5:00 PM  |  Fashion

DOMINIC LOUIS FASHION STORY "HEY HO LET'S GO"

DOMINIC LOUIS Fashion Story "HEY HO LET'S GO" is now available!

Check inside for the Full Page Editorial.

January 19, 2016 2:17 PM  |  Fashion

CITIZENS OF HUMANITY FASHION STORY "ALMOST FAMOUS"

CITIZENS of HUMANITY Fashion Story "ALMOST FAMOUS" is now available!

Check inside for the Full Page Editorial.

January 03, 2016 11:00 AM  |  Fashion

TWELV MAGAZINE PARTY @ MIKA

Oh, the Holiday Season...

December 31, 2015 1:00 PM  |  Fashion

Apple and Hermès Unveil the Apple Watch Hermès Collection

September 9, 2015 — Apple and Hermès are creating a unique style for apple watch. Hermès has designed an amazing leather bands in distinctive styles.

December 09, 2015 10:00 AM  |  Fashion

BERENIK FASHION STORY "FALLING UP"

BERENIK Fashion Story "FALLING UP" is now available!

Check inside for the Full Page Editorial

December 05, 2015 11:00 AM  |  Fashion

Back Stage #8: Top Gun

"Behind the scenes of TWELV Magazine's inspired creations"

November 23, 2015 10:00 AM  |  Fashion

TWELV MAGAZINE PARTY @ TIKI TABU / SIXTY LES

Right in the middle of the an indecisive November, TWELV Magazine invited the beautiful folks of New York City to celebrate Fall in its latest party at TIKI TABU...

November 22, 2015 7:00 PM  |  Fashion

KAT GRAHAM EXCLUSIVE INTERVIEW / FASHION STORY "KAT GRAHAM 1991"

Kat Graham Exclusive Interview / Fashion Story "KAT GRAHAM 1991" is now available!

Check inside for the Full Page Editorial

October 16, 2015 2:00 PM  |  Fashion

Gian Kamal Fashion Story "In The Woods"

Exclusive Gian Kamal Fashion Story "In The Woods" is now available! 

Check inside for the Full Page Editorial

October 10, 2015 5:00 PM  |  Fashion

TWELV NYFW S/S 2016 Party @ TIKI TABU / SIXTY LES

Nothing better than a fashion party that has an amazing music and rooftop drinks to relive the hassle of fashion week.

October 01, 2015 6:00 PM  |  Fashion

Jill Stuart NYFW S/S2016 Ready-To-Wear

The 70’s are back with Jill Stuart Spring/Summer 2016 collection with high-waists and bell-bottoms that are to die for. The designer has traveled back in time with a range of simple suits and...

October 01, 2015 11:00 AM  |  Fashion

Marc Jacobs NYFW S/S2016 Ready-To-Wear

“I have always found comfort in the familiar and the frequent return to the things that move me visually, emotionally and intellectually.”

 

October 01, 2015 10:00 AM  |  Fashion

TWELV / ARC TOKYO EXCLUSIVE PARTIES IN JAPAN

ARC is a social hub of entertainment, a club, and a bar in the heart of Tokyo's fashion district Omotesando.

September 16, 2015 10:00 AM  |  Fashion

Yigal Azrouël NYFW S/S2016 Ready-To-Wear

 “It’s about going from step to step and showing that progression.”

 

September 15, 2015 6:00 PM  |  Fashion

MARC JACOBS HOSTS "GLOSS" BOOK EVENT BY Roger Padilha and Mauricio Padilha

Amongst the fun and chaos that comes with fashion week, Marc Jacobs did a fantastic job in adding to the excitement during his party last night celebrating ...
September 11, 2015 4:51 PM  |  Fashion

GIUSEPPE ZANOTTI F/W2015 AD CAMPAIGN

When it comes to designing shoes, few designers are as artistic as Giuseppe Zanotti.

September 11, 2015 12:50 PM  |  Fashion

Bubblegum Pinky Rings by David Yurman

The Bubblegum Pinky Rings by David Yurman is a unique fine jewelry ring that has been designed by an elite crowd. A king wears his family signet ring on his pinky.

September 08, 2015 10:00 AM  |  Fashion

CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS"

Exclusive CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS" is now available.

Check inside for the Full Page Editorial

September 06, 2015 4:00 PM  |  Fashion

Sophie Auster Exclusive Interview / Fashion Story "The Beautiful Sounds of Sophie Auster"

Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!

Check inside for the Full Page Editorial

August 27, 2015 11:00 AM  |  Fashion

KTZ Fashion Story "NEW MODERN"

Exclusive KTZ Fashion Story "NEW MODERN" is now available.

Check inside for the Full Page Editorial

August 22, 2015 10:00 AM  |  Fashion

GUESS Fashion Story "GUESS WHO I AM?"

Exclusive GUESS Fashion Story "GUESS WHO I AM?" is now available.

Check inside for the Full Page Editorial

August 20, 2015 5:00 PM  |  Fashion

SCHIELD Fall/Winter 2015-16

SCHIELD, an avant-garde jewelry line, holds a new concept of an art, fashion, and photography project...

August 17, 2015 10:00 AM  |  Fashion

LOUIS VUITTON "Series 3"

Nicolas Ghesquière has continued Louis Vuitton’s ongoing advertising campaign with "Series 3," featuring the LV Fall/Winter 2015-2016 collection...

August 08, 2015 9:00 AM  |  Fashion

Glamour Games: Gigi Hadid vs. Michael Kors

Rare are the moments when our favorite fashion icons step down from their sacred fame pedestals to act like normal human beings - just like us!

July 27, 2015 11:00 AM  |  Fashion

"Prada Raw" Eyewear Collection Spring /Summer 2015

“Prada Raw” is a new eyewear collection that was released this summer.

July 23, 2015 10:00 AM  |  Fashion

"KENZO FW15 Campaign Short Film By Gregg Araki” Progeny of Mastermind

KENZO’s designer duo Carol Lim and Humberto Leon have never failed to impress.

July 21, 2015 9:00 AM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲