The past of the future, now becoming then.
Saint Laurent PSYCH ROCK'S NEW RISING
December 16, 2014 4:22 PM
Check out new images from the men’s and women’s collection called PYSCH ROCK by Saint Laurent! The campaign images are now on YSL.com along with more content and information about the inspiration for the collection.
PSYCH ROCK was influenced by Saint Laurent’s interest in music and particularly this psychedelic music movement that began in the 60’s on the West Coast. This movement is now spreading across the US, Australia, England, and France as a new generation of artists interpret and endorse the genre. Artists like Mystic Braves, the Garden, and Clementine Creevy encapsulate the zeitgeist of the musical movement and the Saint Laurent PSYCH ROCK collection.
For more information about PYSCH ROCK visit YSL.COM
WRITTEN BY: SUSAN SCHELL
PHOTO CREDIT: SAINT LAURENT
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