SHOCK THE WORLD

August 08, 2013 4:23 PM

G-SHOCK by Casio held its annual “Shock the World” event and celebrated its 30th anniversary Wednesday night at Basketball City on Pier 36. The “shock” factor was delivered in the form of impressive new products, special appearances, celebrity guests, tasty treats and two captivating concerts. Pulling out all the stops to showcase their new collection of G-shock watches, Casio introduced an expansive new collection that appeals to a wide-range of target markets. President of Casio USA Yasuhiro Ito made his grand entrance to the press conference on a motorcycle before discussing the new technology behind Casio’s newest models. Watch designers Yuichi Masuda and Ryusuke Moriai also spoke about their favorite additions to the Casio and G-SHOCK families.

Surprise guests introduced new watch designs: luxury with actor James Marsden; magnitude with basketball player Brook Lopez; and femininity with the supermodel Jessica Stam. Movie-star Marsden promoted the ground-breaking MT-G (metal twisted) model that combines durability and elegance. The watch is included in G-shock’s first line of luxury watches, which start at $900. Lopez, the 7-foot center for the Brooklyn Nets, had to bend down over the podium to talk about his favorite watch, the GDX which is now 10% larger in size. Petite beauty Stam prefers the latest Baby G, which is now even smaller for a woman’s wrist and chicer than ever in new color ways.

Casio also introduced its collaborations with extreme snow-boarder Louie Vito and, most-recently, Eminem, who headlined the event. Yelawolf opened for Slim Shady, who rocked the stage with fan favorites and kept the crowd screaming for more. The star-studded event welcomed artists, including Fabolous and Big Sean; designers like Rebecca Minkoff and Cynthia Rowley; and models such as Andrej Pejic and Tali Lennox. Throughout the night, Casio offered guests an open bar that featured cleverly-coined drinks named after different watch models, as well as delectable hors d'oeuvres.

The innovative G-shock collection will become available in early winter, just in time for the holidays - watch out! 

 

 

WRITTEN BY: KATIE DAVIDSON 

 

 

related posts

"Close Encounters of the Third Kind" Behind the Scenes Video

"CLOSE ENCOUNTERS OF A THIRD KIND"  behind the scene video is now available! 

View the video on the right and check inside for the Full Page Editorial.

August 31, 2017 11:00 AM  |  Fashion

Fashion Story "Close Encounters of the Third Kind"

FASHION STORY “CLOSE ENCOUNTERS OF A THIRD KIND" is now available! 

Check inside for the Full Page Editorial.

August 25, 2017 12:00 PM  |  Fashion

TWELV Magazine Celebrates Hissa/CHAMA's Birthday @Public Hotel

TWELV had the pleasure of celebrating the birthday of Editor-in-Chief Hissa/CHAMA Igarashi at the Public Arts space...

August 24, 2017 4:00 PM  |  Fashion

Fashion Story "Ane Amour"

FASHION STORY “Ane Amour" is now available! 

Check inside for the Full Page Editorial.

August 21, 2017 11:00 AM  |  Fashion
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Gucci F/W2017 Collection Explores Strange New Worlds

Boldly going where no fashion house has gone before, Gucci launches its latest Fall/Winter 2017 collection with a full-on...

August 14, 2017 12:00 PM  |  Fashion

Giuseppe Zanotti X Jennifer Lopez Second Collaboration

After a successful first collaboration, Italian luxury footwear designer Giuseppe Zanotti and ...

August 04, 2017 4:00 PM  |  Fashion

TWELV Magazine Party "Summer Soirée" @Kola House

As the Men's New York Fashion Week came to a close, TWELV hosted a party for everyone in need of an unwind during this blistering summer.

August 01, 2017 4:00 PM  |  Fashion

Dior F/W2017 Haute Couture Collection

It's impossible to overestimate the impact of Christian Dior's first collection when it was shown in Paris in 1947.

July 31, 2017 8:00 AM  |  Fashion

Louis Vuitton Recruits Jaden Smith & Sophie Turner for Series 7

Unveiled earlier this month, Louis Vuitton’s Fall/Winter 2017-2018 campaign continues to impress as the brand remains...

July 27, 2017 8:00 AM  |  Fashion

Miu Miu F/W2017 Campaign Starring Kate Moss and the Aboah Sisters

The Miu Miu Girl has always been bolder and sexier than her patrician elder sister, the Prada Girl.

July 25, 2017 2:00 PM  |  Fashion

Just Cavalli F/W2017 Collection

In releasing its latest campaign, Just Cavalli has teamed up with...

July 24, 2017 2:00 PM  |  Fashion

René Caovilla F/W2017 COLLECTION

Italian designer René Caovilla has tapped into a new kind of sensual feminine energy with the launch of...

July 18, 2017 3:00 PM  |  Fashion

Rihanna x Manolo Blahnik Final Collaboration, #SoStoned

For their third and final collaboration, Manolo Blahnik and Rihanna have released the...

July 18, 2017 12:00 PM  |  Fashion

Beau Souci Fashion Story "Beautiful Worries"

BEAU SOUCI FASHION STORY “Beautiful Worries" is now available! 

Check inside for the Full Page Editorial.

July 17, 2017 10:00 AM  |  Fashion
Veronika Brusa, Berenik Creative Director

Berenik Opens Soho Boutique & Talenthouse with Dance

Last week, genderless Swiss fashion label Berenik celebrated the opening of its New York City boutique and Talenthouse at 419 Broome...

July 17, 2017 9:00 AM  |  Fashion

Rei Kawakubo/Comme des Garçons: Art of the In-Between

Rei Kawakubo is one of the most important and influential designers of the past 40 years,” said Andrew Bolton, Head Curator of the Metropolitan Museum of Art’s Costume Institute...

July 05, 2017 3:00 PM  |  Fashion

MIU MIU "ROOM303" BY Alasdair McLellan

By emulating an all familiar, oversaturated photographic aesthetic—those snaps of friends in the club, a family packed in a restaurant booth, an evening traversing the city, or an illuminated sea...

June 27, 2017 3:00 PM  |  Fashion

Nomos Glashütte Aqua Series Watch Collection

Independent German watchmaking house Nomos Glashütte has just released the...

June 26, 2017 11:00 AM  |  Fashion

Roberto Cavalli F/W2017 Campaign Starring Eva Herzigova

With the launch of Roberto Cavalli’s Fall/Winter 2017 campaign comes a bold retelling of the classic Italian love affair.

June 20, 2017 1:16 PM  |  Fashion

3.1 Phillip Lim Fashion Story "3.1"

FASHION STORY “3.1" is now available! 

Check inside for the Full Page Editorial.

June 12, 2017 3:00 PM  |  Fashion

BEAU SOUCI VIDEO STORY "LIFE GOES ON"

VIDEO STORY “LIFE GOES ON" is now available! 

View the video on the right and check inside for the Full Page Editorial.

June 09, 2017 3:00 PM  |  Fashion

Giuseppe Zanotti F/W2017 Collection “Le Rouge Et Le Noir”

Italian designer Giuseppe Zanotti delivers a refreshing dose of dichotomy with the introduction of his Fall/Winter 2017 campaign.

June 02, 2017 11:00 AM  |  Fashion

Louis Vuitton x Jeff Koons: The Power of Icons

An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world.

May 30, 2017 3:00 PM  |  Fashion

“Who is Gabrielle?” #GabrielleChanel

Everyone knows Chanel 2.55, the bag famously created by Gabrielle Chanel in February 1955 and named after the month and year of its birth.

May 01, 2017 3:00 PM  |  Fashion

JIL SANDER × NENDO OBJECTEXITILE CAPSULE COLLECTION

Fashion meets design in the conceptual Nendo x Jil Sander Capsule Collection debuting during Milan Design Week.

April 26, 2017 2:00 PM  |  Fashion

DKNY FASHION STORY "VASILISA IN DKNY"

FASHION STORY “VASILISA IN DKNY" is now available! 

Check inside for the Full Page Editorial.

April 24, 2017 2:00 PM  |  Fashion

Tiffany & Co. New HardWear Collection with Lady Gaga

Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series.  The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning...

April 21, 2017 3:00 PM  |  Fashion

INTERVIEW / FASHION STORY "CLAIRE DE REGGE"

Interview / Fashion Story

"CLAIRE DE REGGE" is now available!

Check inside for the full page of editorial

April 20, 2017 2:00 PM  |  Fashion

KISSES FROM JILL STUART NYFW F/W2017 BACKSTAGE

The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.

April 17, 2017 1:00 PM  |  Fashion

FASHION STORY "CORY ROBERTS"

FASHION STORY “CORY ROBERTS" is now available!

Check inside for the Full Page Editorial.

April 13, 2017 4:00 PM  |  Fashion

Contemporary Luxury Welcomes #TFWGucci

The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...

April 12, 2017 4:00 PM  |  Fashion

FASHION STORY “MY OWN STORY"

FASHION STORY “MY OWN STORY" is now available! 

Check inside for the Full Page Editorial.

March 28, 2017 5:00 PM  |  Fashion

FASHION STORY "PLAY DEAD"

FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion

CHANEL PFW F/W2017 READY-TO-WEAR

Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.

March 15, 2017 3:00 PM  |  Fashion

FASHION STORY "PLASTIC WOMAN"

FASHION STORY "PLASTIC WOMAN" is now available! 

Check inside for the Full Page Editorial.

March 14, 2017 5:00 PM  |  Fashion

MIU MIU PFW F/W2017 READY-TO-WEAR

On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show.  For the designer’s more spontaneous...

March 14, 2017 3:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲