SMELL GREAT THIS SPRING VIA ISSEY MIYAKE

March 26, 2015 3:11 PM

Spring is just around the corner.  And as an ode to the impending thaw and arrival of warmer weather, storied designer Issey Miyake has released a brand new limited edition fragrance.  Entitled City Blossom, the perfume is a delicate yet confident tribute to the fleeting beauty and romance of an urban spring. 

To celebrate the release, the designer commissioned French street artist Mademoiselle Maurice to create a live art installation in the New York location on February 26th, 2015 that represented “joy and poetry.”  Maurice has created these installations for Miyake’s releases in London, Paris and Tokyo as well. 

The overarching theme that the brand wishes to convey is “ephemeral” beauty even in the hustle of a big city.  The fragrance is likened to a butterfly making its way through the urban streets: “Falsely vulnerable. Truly desirable. Totally evasive.” 

The bottle is dainty and supremely attractive with its slender silhouette and delicate pink hue.  If Issey Miyake’s track record is any indication of this fragrance’s quality, then it’s safe to say that this will be one to get your hands on.

Go pick yours up and get ready to enjoy spring!

 

↓CLICK BELOW FOR↓

"The final video for the NY event"

 https://bpiusa.box.com/s/kujscl3175zu9v7e9smv1i2r7n40infi

 

WRITTEN BY: JASON GREENSPAN 

PHOTO CREDIT: ISSEY MIYAKE

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