“The arsonist was a friend of mine,” I heard a girl with a sideways ponytail and six-inch platform shoes say, in a soft Scandinavian accent, whilst waiting in the queue for the John Rocha show.
Thursday Boot Company NYFW S/S18 Launch Party
September 14, 2017 3:00 PM
Comfort, performance and style are seldom co-habitants when it comes to footwear. But after slipping on icy New York City sidewalks in dress shoes one too many times Columbia Business School colleagues and budding entrepreneurs Connor Wilson and Nolan Walsh decided to create the Thursday Boot Company. "Thursday is the unofficial start to the weekend," explained Wilson as we munched on tacos and sliders at the brand’s New York Fashion Week presentation at Vandal on the Bowery. "You're still working hard on Thursday but you're also ready to have some fun. That's what the Thursday Boot Company is all about."
Made of buttery soft leathers, and durable rubber or stacked-leather soles, Thursday boots are sold mainly through the company's website, but they are also experimenting with some limited retail partnerships. Direct-to-consumer sales have always been important to Wilson and Walsh's business plan in order to keep costs down. Most boots are priced around $200, and while they work well with suits or skirts when traversing a New York City sidewalk in inclement weather, they are also ideal for hiking in Africa, should you find yourself in such a position.
"Two months ago, I was heading to Ghana and Liberia and I needed a new pair of boots," explained actress Rosario Dawson as we sipped on signature cocktails of the downtown venue. After trying on a pair of Thursday boots, she impulsively brought them on her trip, and then spent weeks wearing them as she hiked across challenging terrain. "That's not something you usually do in a new pair of boots without breaking them in first," Dawson said. She was so excited about how the boots held up that she became a Thursday investor when she returned to the States. "They are hand-made with quality and longevity, said Dawson. "And that's something that really speaks to me, in this age of fast fashion."
Actor and musician Tyson Ritter is also an investor in Thursday boots. "I'm from Oklahoma, which is boot country," he said as we listened to DJ Huda play the 50 Cent classic "If I Can't." "But I never liked the way boots felt. It took me 33 years to find a pair of boots that are comfortable and look good." After admitting to a penchant for walking through puddles, Ritter explained that Thursday boots are also waterproof.
"The minute I put them on, I said, 'These are my favorite boots ever!' " said Nina Agdal, an elegant long-legged model who wouldn't seem the least bit out of place teetering around on heels. And given my own footwear choice that night– four-inch stiletto cage heels– I couldn't help but envy Nina's comfy ankle boots. She was working hard, but ready to have some fun in her favorites from Thursday Boot Company. But for me, it was just another Wednesday.
WRITTEN BY KAREN FRAGALA-SMITH
EDITED BY HOLLIS DE LANEY
PHOTOGRAPHY: TACHPASIT KUNAPORN
related posts
The Bucolic Life of pas de calais F/W2014 Collection
During New York fashion week TWELV had the honor of viewing the exquisite and sophisticated F/W 14 collection of Japanese label, pas de calais.
THIS WEEK'S PARTIES
The second half of Fashion Week has certainly been a little slower than the first.
Tadashi Shoji F/W2014 READY-TO-WEAR
TWELV sent our photographer, Sharon Zobali, to cover Tadashi Shoji’s fall-winter 2014 runway show.
Nudie Jeans – The Naked Truth
There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders.
NYFW Party Time!
To celebrate the success of the first official day of Mercedes Benz Fashion Week, TWELV first dove into a roaring atmosphere at Electric Room, where ARDENCY INN hosted their event.
DETAILS Magazine PARTY
To start off New York Fashion Week in proper fashion, Details Magazine had their March Cover Party last night.
TWELV Luxe NYFW Beauty Survival Guide
1. Laura Mercier Foundation Primer, $33.00 - Fashion Week is a morning to night marathon, and this primer works well at not only priming your face for the days makeup, but also...
NEW YORK FASHION WEEK SURVIVAL GUIDE
Last year, I moved from London to New York and experienced my first New York Fashion Week. It was everything I wanted and more as promised by this great city’s fashion world.
Fashion Week Preview
For the fashion industry, magic materializes twice a year emerging from the runways, seeping through Manhattan, and this season, extending over the East River to Brooklyn.
Miu Miu Spring Campaign Video
A fresh generation of talent literally flashes before our eyes in Miu Miu’s Spring 2014 ready-to-wear advertising video.
Fashion makes its way to Sochi
Although Fashion Week is probably top of mind for the masses in the fashion industry, there is another major, global event on its way - the 2014 Winter Olympics.
Linda Rodin for The Row
Skin care mogul, Linda Rodin, 65, was headhunted by the Olsen sisters themselves to be their lead model in The Row’s Pre-Fall 2014 lookbook.
Rihanna x Balmain
Rihanna has landed a contract with one of the world’s most famous fashion houses, Balmain, for their SS '14 ad campaign.
Miley Cyrus x Marc Jacobs
The young pop icon does not rest for a second, and she seems more present than ever.
The Dazzling World of Erickson Beamon
Detroit native Karen Erickson has created a name and brand for herself by solidifying the true essence and beauty of fine jewelry.
TWELV'S CHRISTMAS WISH LIST #5: MANAGING EDITOR KRISTIN LIMOGES
1. Tom Ford Tabacco Vanille - $210 for 1.7 ounces - I'm obsessed with this scent, it's masculine and smells like vanilla, cocoa, tobacco flower, and wood rolled all together.
Exclusive Debut of Morgan Lane Lingerie short film
Morgan Curtis, Jill Stuart’s eldest daughter, recently introduced her first solo fashion project using her passion for illustration to create the lingerie and sleep ware brand named Morgan Lane....
CHANEL Métiers d’Art DALLAS SHOW
As if Lagerfeld did not have enough on his agenda throughout the year, he decided to go over the top fabulous with a Dallas cowboy-inspired theme for Chanel’s pre-fall 2014 show.
TWELV'S CHRISTMAS WISH LIST #4: ENTERTAINMENT EDITOR LUCY ROGERS
1.
METRO GIRL
TWELV's Exclusive Fashion Story"METRO GIRL" is now available!
Check inside for the Editorial, excerpt from "Issue 4"
TWELV'S CHRISTMAS WISH LIST #3: Fashion Editor Molly
1. SHWOOD “Canby” Wood Sunglasses $185 - These sunglasses are a charming and fresh finish to any look.
TWELV'S CHRISTMAS WISH LIST #2: Features Director: Stephen Fisher
1.
FASHION STORY "Jena in Blumarine"
Jena from Wilhelmina in Blumarine's Fall 2013 collection.
Check inside for the Full Page Editorial
TWELV'S CHRISTMAS WISH LIST #1: Fashion Editor Tina
1. Native Union Pop Retro Phone $125 - Throwback time - How chic would it be to sport this golden handset around town?
Ann Demeulemeester Leaving Her Brand
Ann Demeulemeester announced Wednesday that she has decided to leave her company.
Prada debuts Wes Anderson short film
Prada debuted the 8 minute short film titled "Castello Cavalcanti" in the usual Wes Anderson style with stone faced humor and short tactical dialog.
TWELV HOROSCOPE SS14 #4: LILAC
Pastel shades are typical of the spring, this season one particular pastel hue floating down many runways is lilac.
Public School: Success in a Nutshell
Being considerably new to the fashion world as individual designers, the founders of Public School has definitely gotten off to a smooth start.
TWELV HOROSCOPE SS14 #3: BLACK AND WHITE
Black and white proved to have staying power for the spring. Some variation of the timeless combination emerged in almost every collection for the season.
TWELV HOROSCOPE SS14 #2: METALLICS
Stunning metallic sheens adorned the spring and summer runway for the 2014 season.
TWELV HOROSCOPE SS14 #1: GRAPHIC SEE-THROUGHS
Welcome to TWELV Horoscopes Spring/Summer 2014, as we lead up to spring the TWELV Fashion team will work hard to scavenge the runways to put together the hottest trends for spring and summer 2014...
Nicolas Ghesquière Named Louis Vuitton’s New Creative Director
Nicolas Ghesquière was announced as Louis Vuitton’s new creative director on November 4.
LAUNCH OF ISSUE 4 "MUSE" WITH LAKE BELL
We are thrilled to announce the launch of our fourth issue "MUSE" with beautiful cover girl Lake Bell!
DIESEL for SUCCESSFUL LIVING
Diesel's new Successful Living collection for Fall 2013 was not only revolutionary in its interpretations of what you need for your chic home, but in its production.