Thursday Boot Company NYFW S/S18 Launch Party

September 14, 2017 3:00 PM

Comfort, performance and style are seldom co-habitants when it comes to footwear. But after slipping on icy New York City sidewalks in dress shoes one too many times Columbia Business School colleagues and budding entrepreneurs Connor Wilson and Nolan Walsh decided to create the Thursday Boot Company. "Thursday is the unofficial start to the weekend," explained Wilson as we munched on tacos and sliders at the brand’s New York Fashion Week presentation at Vandal on the Bowery. "You're still working hard on Thursday but you're also ready to have some fun. That's what the Thursday Boot Company is all about."

Made of buttery soft leathers, and durable rubber or stacked-leather soles, Thursday boots are sold mainly through the company's website, but they are also experimenting with some limited retail partnerships. Direct-to-consumer sales have always been important to Wilson and Walsh's business plan in order to keep costs down. Most boots are priced around $200, and while they work well with suits or skirts when traversing a New York City sidewalk in inclement weather, they are also ideal for hiking in Africa, should you find yourself in such a position.

"Two months ago, I was heading to Ghana and Liberia and I needed a new pair of boots," explained actress Rosario Dawson as we sipped on signature cocktails of the downtown venue. After trying on a pair of Thursday boots, she impulsively brought them on her trip, and then spent weeks wearing them as she hiked across challenging terrain. "That's not something you usually do in a new pair of boots without breaking them in first," Dawson said. She was so excited about how the boots held up that she became a Thursday investor when she returned to the States. "They are hand-made with quality and longevity, said Dawson. "And that's something that really speaks to me, in this age of fast fashion."

Actor and musician Tyson Ritter is also an investor in Thursday boots. "I'm from Oklahoma, which is boot country," he said as we listened to DJ Huda play the 50 Cent classic "If I Can't." "But I never liked the way boots felt. It took me 33 years to find a pair of boots that are comfortable and look good." After admitting to a penchant for walking through puddles, Ritter explained that Thursday boots are also waterproof.

"The minute I put them on, I said, 'These are my favorite boots ever!' " said Nina Agdal, an elegant long-legged model who wouldn't seem the least bit out of place teetering around on heels. And given my own footwear choice that night– four-inch stiletto cage heels– I couldn't help but envy Nina's comfy ankle boots. She was working hard, but ready to have some fun in her favorites from Thursday Boot Company. But for me, it was just another Wednesday.

 

 

WRITTEN BY KAREN FRAGALA-SMITH

EDITED BY HOLLIS DE LANEY

 

PHOTOGRAPHY: TACHPASIT KUNAPORN

 

related posts

DIGITAL ARTIST GEOFFREY LILLEMON EMOTES BERNHARD WILLHELM S/S2013

BernHard Willhelm has always been on the cutting edge of quirky high-fashion.  From endless post-modern references in his work, his collections are cheeky, playful, fun, and definitely not for the...

November 06, 2012 4:52 PM  |  Fashion

DIOR HOMME'S SALUTE TO "PRE-SPRING" STYLING

Pre-spring, or as they’re often called, resort collections, allow designers to present small focused collections with classic pieces to keep the retail shelves stocked, while providing fresh...

November 01, 2012 12:09 PM  |  Fashion
SOMARTA SS'13

"SHEER FANTASIES" TOKYO FASHION WEEK HIGHLIGHTS (PART 3)

The final two days of Tokyo Fashion Week were jam-packed with collections filled with sheer femininity and surrealism, reminding us that fashion is a realm for us to envision and realize our own...

October 22, 2012 6:53 PM  |  Fashion
BATMAN

SUPERHEROS: SUBLIME SARTORIAL SELECTIONS

Superheroes appeared all over the catwalks for the AW’12 season.  Perhaps the incessant banter of the impending doomsday this December (according to the Ancient Mayans) motivated designers to...

October 19, 2012 1:14 PM  |  Fashion
ANREALAGE SS'13

"NEON GEOMETRY" TOKYO FASHION WEEK HIGHLIGHTS (PART 2)

Anrealage designer Kunihiko Morinaga presented an exceptionally focused and dramatic collection drawing inspiration from structural art deco forms.

October 18, 2012 4:41 PM  |  Fashion
Alexander McQueen

PINK PINK PINK

It’s safe to say that we are now well into the fall season.

October 18, 2012 3:28 PM  |  Fashion

Comme des Garçons Revives "SIX" Magazine for iPad

Back in 1988, Rei Kawakubo and the Comme des Garçons brand printed a biannual, SIX, to reference the sixth sense.

October 17, 2012 2:00 PM  |  Fashion
FACETASM SS'13

"Peasant Grunge" - Tokyo Fashion Week Highlights (Part 1)

Tokyo has secured its place as the fifth stop on Fashion Week’s global tour.

October 16, 2012 4:00 PM  |  Fashion

Inevitable: Chanel No. 5 & Brad Pitt

Since its creation back in 1921, a long line of femme fatales such as Catherine Deneuve, Lauren Hutton, and Nicole Kidman have leant their visage to Chanel’s iconic perfume, No. 5.

October 16, 2012 12:53 PM  |  Fashion

The Skinny on Slimane's New Menswear

It seems that Hedi Slimane just couldn’t resist a foray back into menswear.  The SS’13 lookbook for a new men’s collection, Saint Laurent Skinny, recently emerged on the revamped YSL website.  The...

October 16, 2012 10:30 AM  |  Fashion

Carine's Big Deal

With the fashion world rapidly embracing fashion as a truly global enterprise, it seems no surprise that Harper’s Bazaar (owned by Hearst media) would create a new position: Global Fashion...

October 12, 2012 6:51 PM  |  Fashion

Saint Laurent Paris S/S2013

"No Smoking,” Karl Lagerfeld recently joked in one of his spontaneous sketches.

October 08, 2012 12:52 PM  |  Fashion

Watch Prada's "Real Fantasy" AW'12

Melding antiquity with the intergalactic, this season the Prada man and woman live in a “world” all of their own.

October 05, 2012 7:34 PM  |  Fashion
Julianna Moore wearing Christian Dior Couture by Raf Simons

Fashion Favorites from the Emmys

No, nothing exciting happened at the Emmy's. So don't ask. But there were a handful of standout performances in the fashion department.

September 26, 2012 12:13 AM  |  Fashion

Dior Homme re-launches it’s Flagship in Manhattan’s Fifth Avenue Shopping District

With immaculately tailored pieces, androgynous style, and a rebellious sophistication, Dior Homme has continuously been an inspiration to Twelv Magazine.  Dior Homme’s ability to mix influences...

September 20, 2012 5:07 PM  |  Fashion

The Sign Language of Chanel Lacquer

You can thank Ruth Hogben for your current addiction to fashion video.  The artist has shot for Lady Gaga, Gareth Pugh, and Louis Vuitton.

September 20, 2012 4:28 PM  |  Fashion

Gerlan + Minnie Mouse S/S2013

Gerlan and Minnie Mouse introduce the GERL POWER movement this Thursday during New York Fashion Week.

September 08, 2012 12:40 AM  |  Fashion

Farewell Anna

The ever-eclectic, fashion icon and editor of Vogue Italia Anna Piaggi died on August 7th in her Milan home. 

August 13, 2012 5:07 PM  |  Fashion
RAD HOURANI

RAD UNISEX COUTURE

Rad Hourani, the new Couturier on the scene from Montreal, Canada, now based in Paris, France since his debut in 2007, recently presented Couture's first "...

August 07, 2012 12:15 PM  |  Fashion

Vintage BUM-CAKE

BUM-CAKE, launched one year ago by Christiana Greene, is a vintage collection of hand-selected pieces from around the world.

August 03, 2012 1:30 PM  |  Fashion
Photography Chek Wu.  Shirts, glove Waldrip

NOUVEAU PR × IMG it Girl MARINE HEINE

Exclusive Fashion Story "NOUVEAU PR × IMG it Girl MARINE HEINE" is now available!

Check inside for the Special Editorial

  

July 20, 2012 3:38 PM  |  Fashion

Fashion Story "We Own the Universe"

Julia Lang is the 25 year old blogger behind www.geeksndfashion.com.

July 20, 2012 3:01 PM  |  Fashion

TWELV digital issue

TWELV is now sold digitally for $0.99, 12% goes to charity!

July 07, 2012 4:12 PM  |  Fashion

The Prada Men - Fall/Winter menswear 2012

The much-hyped Prada Fall/Winter 2012 menswear collection gives us so many reasons to get excited.

July 06, 2012 10:10 PM  |  Fashion

Dsquared's stylish classroom rebellion

Classroom rebellion never looked so good as it does it Dsquared’s new F/W 2012 campaign.

July 06, 2012 9:51 PM  |  Fashion

TWELV on sale in JAPAN 6/27

TWELV on Sale in JAPAN on 6/27!

日本語翻訳付で6/27水 トゥウェルブマガジン日本上陸!

July 06, 2012 5:18 PM  |  Fashion

Meisel's F/W Prada Campaign is "A Virtual Labyrinth of Fantasy and Reality"

Prada’s Fall/Winter campaign is set to the backdrop of a geometric, futuristic, and somewhat freaky fantasy photographed in New York by the one-and-only, Steven Meisel.

June 30, 2012 1:10 PM  |  Fashion

Rogan Gregory Tells Wilbert What to Wear

I’m not afraid to admit that I was one of those people who just didn’t get kids.

June 30, 2012 12:05 PM  |  Fashion

Prada Parallel

The collaborative design effort with graphic designer and artist, Vahram Muratyan, highlights Prada 2012 spring/summer men’s and women’s accessories on unisex t-shirts.

June 30, 2012 10:54 AM  |  Fashion

Giorgio Armani Designs Uniforms for Olympic Team

Italian fashion empire, Giorgio Armani, will design the uniforms for the Italian Olympic Team for the London 2012 Summer Olympic Games.

June 30, 2012 10:52 AM  |  Fashion
twelv magazine

MIU MIU METALLIC DELUXE

On July 27 2012 Miu Miu present a special accessory collection made exclusively for selected stores in London.

June 30, 2012 10:00 AM  |  Fashion
Photo by Jeff

Jeff Gaudinet Puts Kate Moss on a Skateboard

Born out of a mispronunciation while discussing both Kate Moss and skateboarding with his close friend, Oniram, artist Jeff Gaudinet has created “Skate Moss.”

June 22, 2012 9:30 PM  |  Fashion

Louis Vuitton's Inspired Fall/Winter Fashion Campaign

Shot by Steven Meisel, and featuring 10 models, this is the first Louis Vuitton campaign ever to evoke so exactly the ambiance of the fashion show. 

June 22, 2012 9:26 PM  |  Fashion

Bon Iver "Keeps" It Real With a New Collaboration.

Los Angeles based footwear company, Keep, mark their second collaboration in a series featuring their favourite musicians with celebrated indie band, Bon Iver.

June 22, 2012 9:20 PM  |  Fashion

Get Sun Kissed by NARS

Ah yes, summer quickly approaches with all its promises of no school, warm weather, beach excursions, and “oh, those summer nights”.

June 16, 2012 10:23 AM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲