CREATIVE DIRECTOR OF RMK: KAORI INTERVIEW

November 11, 2020 10:39 PM

KAORI is a renowned make-up artist and the creative director of RMK beauty, a flourishing Japanese makeup and skincare brand that is now sold worldwide. Prior to her appointment as creative director of RMK in 2013, KAORI made a name for herself as a celebrated makeup artist, and now she is the brain of RMK.

 

-Interview-

1. Hi, KAORI. So great to be chatting with you! Congratulations on the huge success of RMK! For the readers that are unfamiliar with RMK, could you tell us what kind of brand it is?

RMK is not only a leading cosmetic brand in Japan, but it has established itself as an artistic brand with its own creative director.

2. If you only had one word to describe what RMK is all about, what would it be?

"Challenge!" RMK is a brand that keeps challenging not only its way of marketing, but also to offer its own unique taste.

3. RMK is huge in Japan. Have you thought about expanding beyond Japan (USA, Europe, etc.)?

So far, we've only expanded our brand to Asian countries (except China). If we were to develop to the USA and Europe, I think some changes would be necessary, since the market is different. But we don’t want to change the core of the brand.

4. When did RMK start being sold and become popular on a more worldwide scale?

RMK was established in 1997 and miraculously grew to be one of the leading cosmetic brands in the beauty industry in Japan. We’re hoping to eventually expand to China, the USA, and Europe.

5. RMK makes products that manage to provide great coverage, but in a natural-looking way. This is amazing! Are the products themselves made naturally? And, not saying I will, but can I really eat it?!

RMK combines Japan’s state of the art technologies to make our products, but they aren’t 100% natural, so I don’t recommend that you eat them.

6. Do you think that, for skincare and makeup, simple is the way to go for better results?

Depending on the generation, the opinion differs, but I’ve always made it a point to keep skincare simple. As for makeup, whether you feel like going simple or heavy, both are good, as long as you are expressing yourself.

7. What are the key products in RMK to get that ever-so-coveted natural, no make-up, dewy look?

You can naturally feel the good quality of the products, and they are always simple and fun to use.

8. From the whole collection in RMK, which products would you say are must haves? Or what is your favourite item to use?

The 3D Finish foundation and Glow Stick.

9. Could you tell us a bit about what's next for RMK? What can we see in the upcoming A/W 2020 collection?

We got inspiration from the woodblock prints of female beauties, done by Kitagawa Utamaro in the Edo era in Japan. The idea of this collection came from the colors of kimonos, Japanese smoking pipes, and traditional items that were trending at that time. The theme is how to enjoy your base makeup, with the Edo ideal of snow white skin, and play with UKIYO modern colors to make it your UKIYO modern look.

10. What is the key to creating the perfect base for Autumn/Winter makeup? 

The limited-edition BB cream for autumn that has been circulating worldwide on SNS is a must-try! It will subvert your image of the conventional BB cream.

We continued to interview KAORI about the early years of her career and how she’s grown and changed.

11. For a period of time you were based out of both Tokyo and New York. Did you find a big contrast in the makeup looks you worked on in these two cities? If so, what were they?

Even among RMK’s users, there is a huge gap between their points of view about makeup. Japanese users care more about the skin - how the skin should be and how it can look better. For example, they focus on toning the skin and coverage for base makeup. In comparison, in New York, sexy eye makeup and eyebrows are generally more important than base makeup and other makeup details.

12. How much of your experience as a make-up artist do you believe plays a role in your position as creative director to RMK, and, specifically, which attributes or aspects?

After working as a makeup artist for 10 years, I became the creative director of RMK. It feels like it's been a while, but it could have been a short while. I believe that I made it to my position as creative director by asking myself, “What is important to being a makeup artist?”

13. Could you tell us about your makeup philosophy?

In the beauty industry where I work, so often makeup becomes either too detailed and too technical, or too artistic and creative. Thus, many makeup artists tend to lose sight of the woman of today’s reality. I believe that keeping the female image in mind and expressing it with my makeup are the most important things in my makeup philosophy. 

14. In your professional opinion, what might the upcoming trends for makeup be?

I believe we will all make a new trend in makeup by ourselves. Whether you like it or not, we are all different and free to choose and find our own makeup from many options. I believe many people will make a trend by themselves and not just follow the promotions by brands.

15. We have spoken about the future for RMK, but what about what’s next for you with your career?

I believe RMK will continue to be a trendsetting brand for the younger generation. About my career… Umm... I am thinking about what my next challenge will be.  

Thank you so much for chatting with us, KAORI! We are expecting great things from both you and RMK!

 

INTERVIEWED BY ANNA SPROUTS 

COPYWRITING BY JOANNA NISHIMOTO

JAPANESE TO ENGLISH TRANSLATION BY KAREN YABUTA 

EDITED BY KAREN YABUTA

 

 

related posts

CREATIVE DIRECTOR OF RMK: KAORI INTERVIEW

KAORI is a renowned make-up artist and the creative director of RMK beauty, a flourishing Japanese makeup and skincare brand that is now sold worldwide.

November 11, 2020 10:39 PM  |  People

RUNWAY COACH MANDY DYONNE INTERVIEW

The Mind Behind The Runway

September 30, 2020 3:58 PM  |  People

MICHEL GONDRY INTERVIEW

“MAYBE WE CAN BE IMMERSED IN MOVIES BECAUSE WE’RE USED TO DREAMING.” 

February 12, 2020 10:32 PM  |  People

JEAN PAUL GAULTIER EXCLUSIVE INTERVIEW

It has become almost useless and banal to introduce Jean-Paul Gaultier.The mere mention of his name alone elicits a constellation of images that have become part of our mind and imagination since...

February 12, 2020 9:31 PM  |  People

NEW TYPE #35: DARA SENDERS INTERVIEW

Dara Senders, the designer behind the eponymously titled, all size inclusive brand that launched in 2018, has always been obsessed with fashion.

January 28, 2020 11:50 AM  |  People

NEW TYPE #35: NTTE HATS

From a small city near Milan to Downtown New York, Paolo, Designer and creater of NTTE Hatsdiscovered his passion for hats and anything vintage at a young age.

November 19, 2019 6:29 PM  |  People

NEW TYPE #34 : BEAU WATSON

1. As a new designer, how do you hope to distinguish yourself among other designers?

November 19, 2019 6:05 PM  |  People

NIAN FISH INTERVIEW

Nian Fish, creative director of KCD, has been, for decades, a pivotal figure in the fashion world, assembling and producing fashion shows that have become cultural benchmarks unto themselves, such...

September 17, 2019 6:45 PM  |  People

CESAR LOVE ALEXANDRE INTERVIEW

Cesar Love Alexadre is a duo of visual artists formed by Isabelle Chaput and Nelson Tiberghien.They met at the Gobelins school of Photography in Paris and now based in New York where they work on...

September 17, 2019 6:42 PM  |  People

TOM PECHEUX INTERVIEW

TWELV got a special interview from Tom Pecheux. Read as we host interviews and explore the lives of artists who shape the final product - directors, fashion designers, stylists, ...

August 20, 2019 3:17 PM  |  People

ANTHONY VACCARELLO INTERVIEW

Anthony Vaccarello was considered as one of the brightest new talent in fashion: he was part of this new generation of talents the whole industry has kept an eye on to see them grow, to see them...

July 24, 2019 12:03 AM  |  People

Why is Everyone in Hollywood Buzzing About Actress Malgosia Garnys?

Have you ever felt like you were beautiful and powerful and the universe was conspiring in your best interest, and your opportunities were endless because you’ve lost people you loved...

March 02, 2019 10:00 PM  |  People

R.I.P Chek Wu

We at TWELV are deeply saddened to announce the passing of talented photographer, boundless free-spirit, and our friend, Chek Wu.

November 28, 2018 12:00 PM  |  People

GatherNYC: Everything We Love About Church With No Weird Stuff

GatherNYC is Everything We Love About Sunday Service With None of the Weird Stuff

 

November 17, 2018 3:00 PM  |  People

NEW TYPE #33: Catherine Casias Inteview

If fashion is an expression of experiences, Catherine Casias has a lot of area to cover. She has excelled as an Olympic volleyball player, a philosophy major, and a fine artist....

October 12, 2018 4:00 PM  |  People

Party Czar Carmen D’Alessio, Empress of the Sun and the Queen of the Night

You may not know Carmen D’Alessio by name.

October 08, 2018 10:00 PM  |  People
Shot by CHAMA

IKEMEN #39: JORDAN HENRIQUEZ

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

August 28, 2018 5:00 PM  |  People

IKEMEN #38: WARREN KAY

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

August 07, 2018 5:00 PM  |  People

NEW TYPE #32: ALEXANDER ROYS INTERVIEW

"Introducing an innovative Men’s designer to inspire you with the visions of future and the rise of technology."

June 26, 2018 4:00 PM  |  People
Silvia Mella (right) with Thomas De Bruyne for "House of Molteni"

Branding in the Worlds of Art and Commerce According to Silvia Mella

Branding is everything. For an entrepreneur, it is the difference between viability and bankruptcy. On social media, we are all our own brands.

May 21, 2018 4:00 PM  |  People
Jackie Yang, Creative Director of Chelsea and Walker. Video Still.

Interview: Jackie Yang, Creative Director of Chelsea and Walker

TWELV sat down with Jackie Yang, Creative Director of Chelsea and Walker, in the brand’s New York City...

May 21, 2018 2:00 PM  |  People
Krystal and Marilyn Lavoie

New Type #31: Angela Mitchell – Krystal and Marilyn Lavoie Interview

We are living in the age of fast fashion, and even Europe’s most storied luxury brands have been moving their factories to Asia to reduce costs.

May 17, 2018 3:00 PM  |  People

Ikemen #37: Dominik Halas

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

May 03, 2018 12:00 PM  |  People
Bianca Allen, Carolina Sarria, and Samantha Deller

New Type #30: Carolina Sarria & Bianca Allen Interview

Both Carolina Sarria and Bianca Allen knew they wanted to become fashion designers from a young age.

April 16, 2018 5:00 PM  |  People

Interview & Backstage: Christian Siriano Celebrates 10 Years in Fashion

After the successful launch of his book Dresses to Dream About, a decade-anniversary celebration on the runway, and a whirlwind of striking celebrity looks on the red carpet of...

March 09, 2018 11:00 AM  |  People
Jackie Astier. Photo: BFA.

New Type #29: Jackie Astier Interview

Astier places its identity within the advanced adaptation skills of the modern New York woman.

February 24, 2018 11:00 AM  |  People

INTERVIEW: Meet Kiko Arai, Miss Japan-turned Face of Balmain and Zara

Kiko Arai hails from Osaka, Japan, and after winning the title of Miss Japan 2012, the now 27-year old is captivating a new audience– the fashion world.

February 06, 2018 12:11 AM  |  People

Interview: Parisian Designer Frédéric Robert's Debut Shoe Collection "ME.LAND"

A vibrant brand of Italian-made shoes for men is emerging this year as one-to-watch.

January 26, 2018 10:00 AM  |  People
Maxime Tiliouine and Quentin Hernandez

New Type #28: the Design Duo Behind Maxime Hernandez Interview

The streetwear phenomenon in the fashion establishment is not slowing down anytime soon.

January 12, 2018 2:00 PM  |  People

MICHEL NAFZIGER INTERVIEW

With a wealth of experience shooting some for some of fashion's most renowned clients (Yves Saint Laurent, Guy Laroche), ...

December 29, 2017 2:00 PM  |  People

IKEMEN #36: Jérôme LaMaar

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

November 27, 2017 12:00 PM  |  People
Alcone Backstage Set Designed by Roger Padilha. Photo: Santiago Felipe.

Alcone 65th Anniversary @Capitale: Interview with CEO Maria Stewart

No make-up company has a more storied history firmly ensconced in New York showbiz.

November 13, 2017 4:00 PM  |  People

Ikemen #35: Zaher Saleh

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

October 31, 2017 5:00 PM  |  People
Keith Kattner

Interview: Neurosurgeon-turned-Artist Keith Kattner on the Surgery of Classical Painting

Dr. Keith Kattner does not have the typical background one would expect of a successful neurosurgeon.

October 25, 2017 4:00 PM  |  People

New Type #27: Nika Tang Interview

San Fransisco-based designer Nika Tang has emerged as boldly committed to her ideology as to her pieces. Her namesake brand centers...

October 06, 2017 11:00 AM  |  People

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲