NEW TYPE #23: ANE AMOUR – IYALA ANNE INTERVIEW

June 23, 2017 1:00 PM

“Introducing a talented designer giving sophisticated femininity an edge”

Born and raised in New York City, Iyala Anne launched her line, Ane Amour in 2013. On top of her clear vision for fashion, she dances ballet, sings and records songs, painting and even teaches Yoga. TWELV Magazine has just collaborated Iyala for the Ane Amour Fall/Winter 2017 Collection “Daughters of Artemis,” and the entire story is coming soon!

  
 

--------IYALA ANNE INTERVIEW--------

1. You have talent in a lot of different backgrounds– ballet, making music, painting and yoga, for example. What lead to your career in design?

IYALA:  It was always a passion of mine. Starting at a young age I would make my own clothes and would love to see  my ideas come into fruition by sewing them into garments. In high school, I decided I didn’t want to go into the fashion industry, and so I decided to pursue fine arts/painting. Later on in life, I decided to circle back as my passion for design was still very much present within me, and I started Ane Amour.

 

2. Your middle name is Anne. Is Ane Amour derived from your name? Is there a story behind the brand’s name?

IYALA:  I thought about my middle name, Anne and the meaning which is grace or grace of god and I came up with ANE AMOUR, deleting one of the N’s and having a name that translated to “a love affair with grace.”  My hope was that my designs would inspire women to express their love affair with grace and the freedom to express the different facets of grace..

 

3. I love the shape present in your designs. What are your main concerns when approaching garment design?

IYALA: Thank you! I try to think of the whole. How the lines of the piece work, and if they will relate to another piece, fabrics that will work best, the overall vibe or feel of the design and does it offer versatility, like can it be dressed up or down, and is there a timeless feel to the design.

 

4. The Fall/Winter 2017 collection features a lot of black, purple, and green tones.  Is there any meaning behind these colors? What is your color or fabric selection process?

IYALA: Yes, the theme for that collection was “Daughters of Artemis” and so the green was representative of the earth element,  pertaining to the goddess of agriculture. Purple, a color denoted for it’s spiritual and regal qualities was inspired by the one pointed concentration (or meditation) of Artemis as The Archer. Black was a symbol of the modern day Artemis, all of the women fighting for women’s rights today on the city streets yet still connected to the wild world of nature.

My color and  fabric selection is very personal and pretty instinctual. When I see something I know if that’s the fabric. My color palette is very much inspired by nature where I find the most diverse and pure representations of color.

 

5. What do you enjoy most about designing clothing? What aspect is most challenging?

IYALA: I love having an image in my head come through like a lightning bolt and then to see that vision come to life in a garment. Sometimes it’s challenging when there are obstacles in producing the vision like working out the functionality of the design or finding the right fabric.

 

6.  Your personality feels deeply respectful, strong, and spiritual. What kind of woman do you imagine for your designs?

IYALA: I imagine women of all ages, who think out of the box, love to express themselves, honor their inner beauty, and are creative types who are not bogged down by rules.

 

7.  If you don’t mind us sharing, you have a baby on the way. That’s really exciting! How do you plan on balancing being a mother with your work?

IYALA: I feel the act of creating a life, bringing life into the world and raising a child is a next level creative endeavor!  I feel very blessed to be able to bring my baby to work with me and to have an inclusive experience of mothering and continuing my work. I think it will be one of those things that I will learn about as I go. I can only imagine there will be some lessons in the strength that is present in surrender.

 

8.  Do you expect becoming a mother will affect your inspiration or passion?

IYALA: I think it is inevitable. How it will is yet to be seen...

 

9. Do you have any other upcoming projects you can share with us?

IYALA: I have gone back into the studio and have begun working on new music.

 

10. What do you see as the ultimate goal of Ane Amour?

IYALA: Time will tell...

 

ANE AMOUR’S WEBSITE

ANE AMOUR’S INSTAGRAM

 
 

INTERVIEWED BY MAKIKO ASADA

EDITED BY HOLLIS DE LANEY

 

PHOTO CREDIT: ANDREW HOLTZ @HOLTZ PHOTOGRAPHY

 

 

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