NEW TYPE #5: HAZE Collection INTERVIEW

March 17, 2015 3:51 PM

 "Introducing a new generation of designers"

Since its inception just last year, HAZE Collection has proven itself a heat-seeker in innovative eyewear. With a focus on the finest material, boundary-pushing designs and a crisp brand image, HAZE has positioned itself amongst the leaders of contemporary eyewear.

At the core of HAZE is its commitment to creating product of the highest echelon. Each frame is cut from slabs of pure acetate, sourced firsthand in Italy. This means that no frame is identical; each marble nuance is almost personalized for the wearer. HAZE employs its patented pending SWIV3L™ engineering to styles; a three-pronged, metal hinge that ensures maximum durability.

 

 

---------------- HAZE Collection's INTERVIEW ----------------

 

Susan Schell: How did Haze Collection get started?

HAZE Collection: It is actually quite random. I was supposed to travel to Taiwan to see a really good friend and somehow I didn't get all the required documents and got rejected at the airport. My business partner was trying to comfort me so she bought me lunch. I was complaining how eyewear/accessories lack of character or are way too over the top etc. She went "How about we start our own?" Then the following week HAZE Collection was registered in New York.

 

SS: Can you explain your design/creative process?

HC: I first would look at what people are wearing on the street, like in New York City, Milan, Shanghai etc. Then go out shopping, checking out what competitors are doing, flipping through magazines and see what comes into my mind. I tend to come up with a new construction each collection to give a fresh look to the market, which is the hardest part. I will pencil down some ideas and move on to the computer and render everything as realistic as possible so that my business partner would agree with my designs.

 

SS: Where do you go to source inspiration and ideas for upcoming collections? 

HC: Usually my inspiration comes from the relation between architecture and surrounding elements. Walking around in a hardware store could also give me a lot of thoughts. However, you never know what might trigger new ideas. 

 

SS: Where did the idea of the “Shield” or metal mesh sunglasses come form? 

HC: I was thinking to create two looks for people, a calm version and a party version. I was attending a mask party and it triggered me that it would be so cool if I was wearing an all gold metal mask! I was obsessed with magnet when I was a design student so I chose to use magnet for the construction. The pattern was inspired by a piece of furniture from the "MING" dynasty while I was traveling in China.

 

SS: I am personally obsessed with your Crystal Amethyst “Edge” glasses, but all the “Edge” styles have really fun colors, do you have a favorite style or color way?

HC: My personal favorite is the Crystal Fire. It's just so noticeable. And of course the new EDGE colors which are coming out are SUPER cool as well!

 

SS: What was it that first drew you to designing sunglasses and eyewear?

HC: It was also a random opportunity that I got an internship before I graduated. It was a bit out of my comfort zone because it was different from what I studied. It turns out I'm pretty good at it!

 

SS: Do you have a favorite general style or shape of sunglasses/eyewear? 

HC: My favorite is the P-3 shape which is just like the EDGE.

 

SS: Do you have a pair of sunglasses that you are the most proud of?

HC: I like to take my EDGE out most of the time I'm wearing sunglasses. I also have a pair of Dior  that I have to say is pretty amazing.

 

SS: What can we expect from Haze Collection in the future?

HC: A lot! There is a lot coming up this year and next season. I can't really disclose more details yet. But HAZE is bringing something different to the table soon.

 

 

WRITTEN & INTERVIEWED BY: SUSAN SCHELL

PHOTO CREDIT: BRANDON MERCER

INTRODUCTION: OMEN PR

 

related posts

THE KNOCKS Takes Tokyo

Recently, electro-pop duo, The Knocks, visited Japan to perform in the ARC+TWELV party at ARC, a newly opened venue in Tokyo.

October 11, 2015 11:00 AM  |  People

CAVERNS Interview

TWELV had privilage of chatting with our friends from the band Caverns. The trio hail from NYC and are pretty much all over the music scene here!

July 26, 2015 11:00 AM  |  People

Michael Phillips Moskowitz, eBay Chief Curator & Ed. Director, Interview

TWELV Magazine had the pleasure of connecting with Michael Phillips Moskowitz, the Global Chief Curator & Editorial Director at eBay.

July 22, 2015 10:00 AM  |  People

NEW TYPE #7: EKAT - Katya INTERVIEW

"Introducing a new generation of designers" 

July 16, 2015 2:00 PM  |  People

Mai Mukaida Interview

Makeup Artist / CEO, Lalitpur.

Believes in the power of cosmetic

and lives with women in Nepal.

June 11, 2015 10:00 AM  |  People

M KOUGER INTERVIEW: Farmhouse

With the fabulous Chloe 81, the oysterrific Chloe 81 Blue Room and the recently opened Farmhouse Restaurant, M Kouger has established an essential trifecta of entertainment in NYC’...

May 19, 2015 1:30 PM  |  People

NEW TYPE #6: BERENIK- Veronica Brusa INTERVIEW

"Introducing a new generation of designers"

April 30, 2015 1:47 PM  |  People

REI SHITO INTERVIEW

Street Fashion Photographer

and Style Blogger.

Loves in Street and the Beyond

 

April 26, 2015 9:36 AM  |  People

Interview: The Refined Opulence of Hoorsenbuhs

The Hoorsenbuhs name has become synonymous with exclusivity, craftsmanship, and opulence.  Once nothing more than the ambitious brainchild of creator Robert Keith, the brand has become a staple in...

April 14, 2015 6:06 PM  |  People

NEW TYPE #5: HAZE Collection INTERVIEW

 "Introducing a new generation of designers"

March 17, 2015 3:51 PM  |  People

TWELV ARCHIVE #1: NORMAN REEDUS interview

February 24, 2015 6:45 PM  |  People

IKEMEN #29: JAY XERO

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

February 19, 2015 11:21 PM  |  People

Travis Bass Interview

New York’s Greenwich Village is now home to a new and amazing club created by the ultimate party planner/Pop Up Club designer, Travis Bass, called ZAZOU.

January 24, 2015 3:59 PM  |  People

NEW TYPE #4: SAUNDER - Emily Saunders interview

 "Introducing a new generation of designers"

January 13, 2015 5:42 PM  |  People

NEW TYPE #3: GLORIA YU interview

"Introducing a new generation of designers" 

December 30, 2014 4:31 PM  |  People

IKEMEN #28: CJ Swanton & Mariko Derpa

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

December 15, 2014 11:14 AM  |  People

NEW TYPE #2: VINTI ANDREWS - Vinti Tan and Paul Andrews INTERVIEW

"Introducing a new generation of designers"

December 01, 2014 1:42 PM  |  People

NEW TYPE #1: DEJAN DESPOTOVIC INTERVIEW

"Introducing a new generation of designers"

November 08, 2014 2:06 PM  |  People

BEHIND THE SCENES #3: KATSUYA KAMO

TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.

November 07, 2014 4:54 PM  |  People

SUK CHAI INTERVIEW "SCHAI"

“My hands and eyes ooze desire to create when I touch something special.  When I touch the “right” fabric, I usually close my eyes and visualize all the things I can create.”

November 03, 2014 1:51 PM  |  People

IKEMEN #27: M KOUGER

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

October 08, 2014 3:01 PM  |  People

NORITAKA TATEHANA EXCLUSIVE INTERVIEW

NORITAKA TATEHANA EXCLUSIVE INTERVIEW

September 24, 2014 7:45 PM  |  People

IKEMEN #26: KANAMI KAWAGUCHI

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

September 17, 2014 1:24 PM  |  People

MAISON KITSUNé INTERVIEW

During their first ever showing in New York Fashion Week, TWELV Magazine and I got to catch up with the talented duo behind the remarkable brand, MAISON KITSUNÉ, We spoke with Gildas Loaëc and...

September 15, 2014 4:03 PM  |  People

MARIA HEDMARK INTERVIEW

Although Swedish transplant MARIA HEDMARK has only been in New York City for three years, her line, LINIE NYC, takes its name straight from the city that never sleeps.

September 03, 2014 1:49 PM  |  People

IKEMEN #25: LANDON MILLER

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

August 21, 2014 7:51 PM  |  People

JAE YONG KIM INTERVIEW “CERAMIC GENIUS”

“Ceramic Genius”

 

August 12, 2014 5:55 PM  |  People

MASAYA KUSHINO INTERVIEW

TWELV takes a step back and visits the masterminds behind the camera.

June 27, 2014 2:17 PM  |  People

IKEMEN #24: LUKE ABBY

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

June 26, 2014 6:28 PM  |  People

ERIN FETHERSTON EXCLUSIVE INTERVIEW

NAME: Erin Fetherston
ORIGIN: California
OCCUPATION: Fashion Designer 

June 19, 2014 4:08 PM  |  People

CRYSTAL KAY EXCLUSIVE INTERVIEW

NAME: Crystal Kay
ORIGIN: Yokohama, Japan
OCCUPATION: Performer and musician

June 13, 2014 2:08 PM  |  People

IKEMEN #23: ANSONI

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

May 28, 2014 5:04 PM  |  People

IKEMEN #22: ADAM SPOONT

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

May 21, 2014 2:45 PM  |  People

BABËL New York Celebrates 1 Year Anniversary With Two Day Event of Excess and Splendor

BABEL NEW YORK acclaimed the NYC party scene in celebration of their First Year Anniversary. As temperatures begin to heat up in NYC, there is no better locale than the much desired rooftop.

May 14, 2014 11:44 PM  |  People
PHOTOGRAPH COPYRIGHT (C) DANIELE DUELLA AND IANGO HENZI

BEHIND THE SCENES #2: LUIGI MURENU

TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.

May 13, 2014 9:32 PM  |  People
Photograph by CHAMA

IKEMEN #21: MICHELLE VON MANDEL

IKEMEN (ē´k´mɛn): Japanese Slang

"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"

April 06, 2014 7:58 PM  |  People

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲